Product Strategy blog by MIDiA Research

Blog: Product Strategy

The podcast push that mainstream audiences never asked for

Blog post by Annie Langston

1 Mar 2022

The investment from streaming platforms to bring podcasts to mainstream audiences has reached, quite literally, a stadium-sized push. These platforms are making investments as part of wider strategic objectives...

Time for a metaverse reality check

Blog post by Hanna Kahlert

23 Feb 2022

metaverse

NFT

web 3.0

Be it a realistic phenomenon or simply escapism, the digital discourse of 2022 has been populated by a number of shiny new terms that seem to have wooed the digital entertainment world. NFTs. Web 3.0....

The past, present and future of the creator economy runs through Apple

Blog post by Kriss Thakrar

11 Feb 2022

Apple

creator economy

streaming

In previous posts, we have talked about the possibilities opening up for the next generation of creators . In particular, posts on fluid audio and social studios showed how music has the potential to become...

When will we reach peak subscription?

Blog post by Tatiana Cirisano

31 Jan 2022

Online video

creator tools

creator economy

Earlier this month, Instagram and TikTok both began testing subscription models where users offer their followers paid access to exclusive content, following in the footsteps of platforms like Twitch,...

Unpacking music royalty investment NFTs

Blog post by Tatiana Cirisano

26 Jan 2022

streaming music

cryptocurrency

NFTs

Last Thursday, a Royal NFT drop allowing fans to purchase a share in the streaming royalties of two Nas songs sold out within minutes. The drop was delayed by a week after high demand crashed Royal’s...

Audiomack and the coming monetisation / remuneration tipping point

Blog post by Mark Mulligan

8 Dec 2021

NFTs

digital collectibles

creators

The music business is approaching a monetisation / remuneration tipping point. Long- and mid-tail creators are fast realising that, even with the most revolutionary of changes to royalty structures, streaming...

MIDiA Consulting looks forward to 2022

Blog post by Keith Jopling

2 Dec 2021

streaming

Strategy

Marketing

Our Consulting Director Keith Jopling reflects on how MIDiA's consulting capability has developed over the past few years. Back when MIDiA first formed, the music industry’s future was still hanging...

Creator consolidation: Fender becomes the next creator tools major

Blog post by Kriss Thakrar

2 Nov 2021

creator tools

music production

independent artists

When Francisco Partners brought together Native Instruments and Izotope, it created the first creator tool major . Now a second player has staked its claim: Fender has made one of the biggest creator tools...

Did July 1st 2019 mark the end of Spotify’s music creator dream?

Blog post by Mark Mulligan

8 Oct 2021

creator tools

Spotify

Soundbetter

On July 1st2019, Spotify announced that it was closing its system that allowed artists to upload their music directly to Spotify . The move came in the wake of fierce opposition from record labels who...

Live streaming’s second growth phase

Blog post by Mark Mulligan

6 Oct 2021

live streaming

live streamed concerts

virtual concerts

Live streaming erupted in 2020 in the wake of the pandemic. As the year progressed, the market transformed rapidly from a bunch of bands playing guitar in their bedrooms to highly produced, ticketed shows...

Is live-stream composition the new formula for a hit album?

Blog post by Ashleigh Millar

1 Oct 2021

TikTok

live streaming

songwriters

We are no stranger to TikTok and its impact on the music industry, which is changing the structure of the business one viral video at a time. Artists and composers are flocking to the innovative social...

Creator TAMs: a new way to assess the creator economy

Blog post by Mark Mulligan

1 Oct 2021

creator tools

Music

Business Strategy

The music creator tools space is undergoing a change that is simultaneously renaissance and transformation. The creator culture boom has driven an unprecedented degree of investment and investor interest....

Creator tools will drive the (equal opportunity) future of music

Blog post by Hanna Kahlert

17 Sep 2021

women in music

creator tools

synth

The last two years under a pandemic have driven more music creators in a DIY direction. Equipment and instrument sales reported record-breaking growth over lockdown – Sweetwater, for example, had its...

Kanye just obliterated the creative full stop

Blog post by Mark Mulligan

3 Sep 2021

Kanye West

music product strategy

creator tools

Kanye West knows how to stir things up, not least in making us rethink what music is and nudging us away from considering it as linear and static. First there was his announcement that Life of Pablo was...

Fluid audio is here, and music is about to meet its next mp3 moment

Blog post by Kriss Thakrar

26 Aug 2021

creator tools

ugc

gen z

Kanye West has released the Donda Stem Player, a handheld remixing speaker that can interact with music, as a way to create a personalised experience with his new album. However, this is not just an interactive...

Facebook just got into social music; the industry should take note

Blog post by Hanna Kahlert

12 Aug 2021

social music

social music app

facebook

Facebook has just rolled out a new option to share clips of music videos to its Stories , which will be fully available to users by August 16th. The move has two main sets of implications. On the music...

How Screen iL plans to tackle piracy by taking local content to the Israeli diaspora

Blog post by Srishti Das

2 Aug 2021

SVOD

Diaspora

Israel

In an D2C era dominated by established global propositions such as Netflix and heavily backed global content brands such as Disney+, an Israeli start up called Screen iL is coming to market with something...

Music is no longer about consumption, but participation (and women are leading the charge)

Blog post by Hanna Kahlert

27 Jul 2021

women in music

creator tools

Music

The mainstream shift to digital-first life in the last year and a half has affected video content production, games sales, and social media habits. It has also (notably) exacerbated the music industry...

How AVOD unlocks the mainstream consumer

Blog post by Tim Mulligan

6 Jul 2021

MIDiA Research AVOD Webinar

AVOD

webinar

Now that the direct-to-consumer revolution is now in its second year of being a mainstream proposition, following the D2C Big Bang Moment of 2019 , the TV industry is wrestling with the transition of the...

From creator tools to commercial tools

Blog post by Kriss Thakrar

1 Jul 2021

creator tools

live streaming

Twitch

Creator tools are taking an evolutionary step toward commercially empowering creators. Live streaming tool Happs’ recent $4.7 million investment is a relatively small yet significant bet that the future...

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