Product Strategy blog by MIDiA Research

Blog: Product Strategy

Samsung is becoming an important games distribution player, as the ‘gaming TV market’ comes to life

Blog post by Karol Severin

4 Jul 2022

Samsung is establishing itself as a serious player in the distribution part of the games industry’s value chain through its ‘Gaming Hub’. Having already partnered with GeForce Now and Stadia games...

Reflections on the music industry at NFT.NYC

Blog post by Tatiana Cirisano

23 Jun 2022

cryptocurrency

NFT

record labels

At the fourth annual NFT.NYC conference in New York, the sentiment fell somewhere between faint excitement and “so this is still a thing, right?” Unlike this time last year, when the music industry...

Quick take: Why Xbox All Access could be the ultimate recession winner

Blog post by Karol Severin

17 Jun 2022

Inflation

global recession

cost of living

Xbox All Access has been around for a while now, though with a limited reach (currently only available in 12 markets). While it was always going to play an integral part in Xbox’s cross-platform (and...

The future of entertainment innovation lies in exclusive experiences, not content

Blog post by Hanna Kahlert

15 Jun 2022

Media and Marketing

Innovation

content

In the age before digital engagement went mainstream, entertainment had clear access channels and multiple price points. Video was able to rely on movie tickets, (expensive) TV sets, and the individual...

Burning out and fading away: the exhausting job of marketing new music

Blog post by Keith Jopling

31 May 2022

streaming

Marketing

Online video

The recent protests by music artists about the pressures of keeping up a constant presence on social media are disconcerting in an age when many artists are struggling with mental health issues and wellbeing....

Is TikTok becoming a record label? The question misses the point

Blog post by Tatiana Cirisano

18 May 2022

music streaming

music industry

Fandom

Every time TikTok does anything that seems to hedge on record label territory, someone inevitably asks the question: is TikTok turning into a record label? Cue the eye-rolls from the music industry. No...

Why increased competition and the cost-of-living crisis add up to a new Netflix

Blog post by Tim Mulligan

17 May 2022

Online video

Video

Audience Insight

15 years into Netflix’s subscription video on demand (SVOD) pivot and the entertainment disruptor is poised to pivot again. According to press reports, Netflix is considering re-inventing itself as an...

Xbox Cloud Gaming expansion heralds a cross-platform future

Blog post by Perry Gresham

13 May 2022

xbox

cloud gaming

Fortnite

MIDiA has been writing about Xbox’s cross-platform future for years, and Microsoft is bringing this closer to reality with each step they take. Ultimately, Xbox gamers may soon not need to own consoles...

How the iPod changed everything

Blog post by Mark Mulligan

10 May 2022

ipod

iphone

ipad

Apple just announced that it is finally ending production of the iPod . At 21 years of age, it outlived many of the dramatic changes it witnessed and triggered. In this age, dominated by streaming (and...

What Snapchat is getting right about the future (and why music should pay attention)

Blog post by Tatiana Cirisano

6 May 2022

music industry

social media

snapchat

The music industry has spent the last few years studying the ins and outs of new platforms like TikTok and Twitch, with good reason. But the decade-old Snapchat increasingly appears to be social media’s...

Quick take: Spotify to connect artists and fans on a Roblox island

Blog post by Karol Severin

5 May 2022

Roblox

Spotify

Games

Spotify launched a digital island in Roblox yesterday. The destination enables players to take part in interactive quests, buy virtual merchandise, mingle with artists, and create their own sounds and...

The ‘Women In Music 2022’ report is about more than just music

Blog post by Hanna Kahlert

5 May 2022

Media and Marketing

Product Strategy

MIDiA, in conjunction with TuneCore and Believe, has just published its second annual “BE THE CHANGE – Women In Music” report, available for free download here . We have discussed some key findings...

Unreal is evolving from a games development tool to a story-telling tool

Blog post by Karol Severin

7 Apr 2022

Epic Games

Unreal Engine 5

games development

Epic Games, the developer of Fortnite, launched Unreal Engine 5 (UE5) this week. Despite being in works for a few years and in private Beta for most of 2021, the overall product strategy focusses on tapping...

Why entertainment could reach new levels of fragmentation in 2022

Blog post by Hanna Kahlert

6 Apr 2022

d2c

Media

social

Since the direct-to-consumer (D2C) ‘big bang moment’ of video in 2019, entertainment propositions have been multiplying rapidly across all entertainment genres. This is about to become critical as...

The future of music consumption is (re)creation

Blog post by Kriss Thakrar

4 Apr 2022

creator economy

social music

creator tools

The music industry has grown at a record rate , led by streaming and boosted by an influx of an increasingly relevant revenue source: non-DSP streaming (via platforms such as TikTok and Twitch). This growth...

Microsoft’s new cloud focus solidifies Xbox Game Pass as the Netflix of games

Blog post by Perry Gresham

29 Mar 2022

cloud gaming

xbox game pass

netflix

Last week Microsoft announced a new division of Xbox Game Studios, the “Cloud Gaming Organisation”, designed to help developers create new cloud-native games to be distributed via their Xbox Game Pass...

The live audio craze sparked in lockdown – but will it be part of our new normal?

Blog post by Annie Langston

17 Mar 2022

live audio

Amazon

audio creator

During the pandemic, live audio (arguably a new generation of radio) became a much-needed distraction and comfort to many people in lockdown. Clubhouse, which originally began with invite-only exclusivity,...

Why TikTok is primed to become the next-generation music company

Blog post by Tatiana Cirisano

10 Mar 2022

TikTok

social media

creators

By now, TikTok’s impact on popular music is well-established. The platform routinely catapults songs to hit status, and it has become a regular part of digital marketing campaigns. But behind the scenes,...

Spotify’s Car Thing has radio listening in its sights

Blog post by Annie Langston

10 Mar 2022

Radio

Podcasts

audiobooks

The adoption of streaming into our audio experiences has created an industry-disrupting practice that broke away from physical forms of consumption. The hardware we once relied on has been seamlessly replaced...

Webinar: Games companies’ video opportunity

Blog post by Karol Severin

3 Mar 2022

webinar

games video

creators

Traditionally, games companies predominantly used games video for marketing purposes. This made perfect sense in the era of unit sales and early-adoption stages of games-related video. Today, 30% of console...

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