Product Strategy blog by MIDiA Research

Blog: Product Strategy - Page 4

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Spotify’s ‘daylist’ is coming for radio… but radio still has some aces to play

Cover image for Spotify’s ‘daylist’ is coming for radio… but radio still has some aces to play

Annie Langston

20 Sep 2023

As streaming platforms evolve, radio audiences are steadily declining. Although podcasts and streaming have seemingly replaced radio, there are key differences between the formats. For instance, radio’s...

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How Clubhouse missed its Twitter, erm X, Spaces opportunity

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Annie Langston

13 Sep 2023

The gone and (almost) forgotten live audio app Clubhouse is trying for a revival. Clubhouse kicked off during the Covid-19 lockdowns, closing 2021 with a $4 billion valuation and inspiring major platforms,...

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BlackPink, superfans and the video game threat to social video and streaming TV

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Ben Woods

1 Sep 2023

Being an entertainment fan in the modern era can be a disjointed experience. Take Star Wars . A fan of the long-standing sci-fi franchise must invest significant amounts of time and money across multiple...

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How Apple Podcasts is helping spur a new era of podcast analytics

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Annie Langston

30 Aug 2023

Podcast analytics have been more or less untouched since the format’s inception. The podcast investment boom was more about major platforms catching up with competitors by integrating traditional analytics,...

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Superfans may not be super enough

Cover image for Superfans may not be super enough

Mark Mulligan

4 Aug 2023

monetizing fandom

There has been a lot of talk recently of music superfans and how they may be the shining light of the industry’s future. Little surprise, given how record labels are trying to establish superfans as...

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Snap’s attempt to be the real creator-focused MVP

Cover image for Snap’s attempt to be the real creator-focused MVP

Ashleigh Millar

4 Aug 2023

On August 1st, 2023, Snap announced its Lens Creator Rewards program that will see to rewarding the creators / creator teams behind top-performing Lenses on Snapchat. This is yet another push in favour...

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DAZN bets on sports streaming future being driven by fandom

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Ben Woods

3 Aug 2023

The streaming-TV industry has an engagement question to answer. Of late, the dominant services have been preoccupied with soothing investor concerns over the impact of the cost-of-living crisis on subscriptions....

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BBC Radio 1’s Giant DJ Hunt shows what radio does right

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Annie Langston

26 Jul 2023

What would happen if one of the biggest radio stations in the world shut down? BBC Radio 1 turned off midday last Friday because Radio 1 host Greg James failed Radio 1’s Giant DJ Hunt. In this scavenger...

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Will ByteDance build the first cultural graph for music recommendations?

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Tatiana Cirisano

11 Jul 2023

Music Streaming

ByteDance’s long-awaited new subscription streaming app, TikTok Music, is here, with an initial launch in Indonesia and Brazil. The news overshadowed the US beta launch of ByteDance’s new music creation...

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Spatial computing meets capability reality as Apple drives its format innovation rollout

Cover image for Spatial computing meets capability reality as Apple drives its format innovation rollout

Tim Mulligan

6 Jul 2023

spatial computing

Reports are emerging that Apple is being forced to make major production forecast cuts to its Vision Pro spatial computing headset as a result of design complexities (due to lack of OEM partner capacity...

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Who tomorrow's music business is being built for

Cover image for Who tomorrow's music business is being built for

Tatiana Cirisano

22 Jun 2023

Product Strategy

The creator tools industry, meaning the market for music-making hardware and software, has historically served as the funnel to the recorded music industry. At the centre of that industry are big record...

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How Meghan’s Spotify departure signifies the platform’s strategic shift

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Annie Langston

21 Jun 2023

In late 2020, Prince Harry and Meghan Markle ’s Archewell Studios signed a multi-year exclusive podcast deal with Spotify, reportedly worth over $20 million. Now, after one season of Markle’s podcast...

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How Apple’s podcast updates edge out the competition

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Annie Langston

14 Jun 2023

As the podcast investment boom slows down, it is time for platforms to shift their focus to innovation — both in the listener experience and the format as a whole. Currently, Apple Podcasts is the third...

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When innovation offers compelling reasons, entertainment consumption follows

Cover image for When innovation offers compelling reasons, entertainment consumption follows

Tim Mulligan

8 Jun 2023

On Monday, Apple unveiled the Vision Pro, a VR device positioned as a blended VR and augmented reality (AR) experience. With true AR still on the horizon, the Vison Pro uses an ultra-high-resolution display...

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What Project Q tells us about Sony’s strategic thinking?

Cover image for What Project Q tells us about Sony’s strategic thinking?

Karol Severin

25 May 2023

During Sony’s Showcase event last night, Sony unveiled Project Q – a handheld gaming device. It will come to the market later this year, though Sony did not specify the exact date or price yet. Project...

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YouTube’s podcast push raises the question: what actually is a podcast?

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Annie Langston

18 May 2023

Podcast videos have been all the rage as of late, with YouTube officially launching its podcast vertical — although Bloomberg reports that NPR, Slate, and The New York Times have struggled to kickstart...

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Amazon bringing physical product shopping into games is a prime example of monetising fandom

Cover image for Amazon bringing physical product shopping into games is a prime example of monetising fandom

Karol Severin

12 May 2023

in-game monetisation

Earlier this week, Amazon announced an initiative called Amazon Anywhere . It enables mobile games to offer consumers the ability to purchase physical products (e.g., toys and merchandise) directly inside...

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BeReal: The app’s missed entertainment-fandom opportunity

Cover image for BeReal: The app’s missed entertainment-fandom opportunity

Ashleigh Millar

10 May 2023

By the end of 2022, the novelty of BeReal’s uniquely ‘authentic’ take on social media was spreading like wildfire across the internet. Consumers and the industry alike were watching closely to see...

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Amazon Prime Video’s spy drama Citadel forges a new frontier in product placement

Cover image for Amazon Prime Video’s spy drama Citadel forges a new frontier in product placement

Ben Woods

9 May 2023

Product placement has a long history helping film and TV producers maximise the monetisation of their content. The use of products by Hollywood stars to promote brands dates backs to the 1920s when Red...

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New content is not the only answer for creators

Cover image for New content is not the only answer for creators

Sam Griffin

4 May 2023

As platforms become inundated with new content, competition for attention is constantly intensifying. Many creators must keep working harder (streaming more) to maintain their current metrics. The requirement...

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Showing 61 to 80 of 195 results.