Product Strategy blog by MIDiA Research

Blog: Product Strategy - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

The video creator economy’s challenge: not all creators want to pay for editing tools

Cover image for The video creator economy’s challenge: not all creators want to pay for editing tools

Ben Woods

25 Jul 2024

video creator tools

Adobe Premiere Pro

Video creation has never been more accessible. More and more entertainment consumers are shifting from passive to lean-through consumption by creating their own content. However, those creators have different...

min read

Will video editing tools still dominate in a world of AI video creation?

Cover image for Will video editing tools still dominate in a world of AI video creation?

Ben Woods

16 Jul 2024

AI video generators

Experimenting with tools is part and parcel of being a video creator. With each new video editor preset or plug-in comes an opportunity tore-think the creative process. Rather than being fixed, workflows...

min read

Who asked for AI? Why its future is more boring than you think

Cover image for Who asked for AI? Why its future is more boring than you think

Hanna Kahlert

2 Jul 2024

Henry Ford famously once said, “ If I had asked my customers what they wanted, they would have told me a faster horse” . This quote is often trotted out by ‘innovators’ when defending a new piece...

min read

The MIDiA Video Creator Tools Webinar: Where disruption meets opportunity

Cover image for The MIDiA Video Creator Tools Webinar: Where disruption meets opportunity

Ben Woods

25 Jun 2024

video creator tools

Smartphones and social platforms have transformed video production from the domain of TV and cinema to a creation outlet for the masses. To capitalise on this opportunity, the video creator tools industry...

min read

Why creative friction can tackle the ‘Slot Machine Effect’ in AI generated video

Cover image for Why creative friction can tackle the ‘Slot Machine Effect’ in AI generated video

Ben Woods

19 Jun 2024

video creator tools

AI-generated content is a polarising topic. Some view AI video generation as a vital tool for bringing creativity and communication to the masses. Others believe it to be a solution in search of a problem....

min read

Filling in the IP blanks: Sony’s State of Play underlines PlayStation’s family-friendly ambitions and IP strategy

Cover image for Filling in the IP blanks: Sony’s State of Play underlines PlayStation’s family-friendly ambitions and IP strategy

Rhys Elliott

6 Jun 2024

Sony’s second State of Play marketing event of 2024 has increased anticipation for the company’s upcoming game releases. The roughly 30-minute presentation advertised 14 games consumers can look forward...

min read

Gen AI music platforms are niche among consumers — is being too easy the problem?

Cover image for Gen AI music platforms are niche among consumers — is being *too* easy the problem?

Tatiana Cirisano

6 Jun 2024

artificial intelligence

We all know how hype cycles work: a new technological advancement arrives, and industries rush to apply it to anything and everything. In these situations, it is useful to ask: What problem or need is...

min read

Veo – Why YouTube’s video creator expertise is its trump card in the battle with OpenAI’s Sora

Cover image for Veo – Why YouTube’s video creator expertise is its trump card in the battle with OpenAI’s Sora

Ben Woods

24 May 2024

When OpenAI revealed its Sora project last February (2024), the video industry began a transformational journey. It was clear even by the early clips that OpenAI’s AI text-to-video tool would recalibrate...

min read

Chasing the zeitgeist: why speed trumps creativity in social video marketing

Cover image for Chasing the zeitgeist: why speed trumps creativity in social video marketing

Ben Woods

16 May 2024

TikTok has redefined what it means to be part of a cultural moment. In the past, engaging with trends meant being a consumer of content that captured the spirit of the time. For video, this was largely...

min read

Apple is not the only one crushing the old music-making paradigm

Cover image for Apple is not the only one crushing the old music-making paradigm

Kriss Thakrar

15 May 2024

music production

Apple is crushing it – literally. The new iPad Pro ad received widespread backlash for its controversial crushing of musical instruments to demonstrate what is ‘packed into’ Logic Pro on the iPad....

min read

Amazon’s Fallout is another success story for transmedia, but the strategy needs to evolve

Cover image for Amazon’s Fallout is another success story for transmedia, but the strategy needs to evolve

Rhys Elliott

26 Apr 2024

Everyone was talking about the Super Mario Bros. Movie (The Mario movie ) and HBO’s The Last of Us this time last year, and now Fallout has entered the mainstream thanks to the Amazon show. But, for...

min read

Inverse incentives: the implications of Spotify’s Substack integration for podcasts

Cover image for Inverse incentives: the implications of Spotify’s Substack integration for podcasts

Rutger Rosenborg

19 Apr 2024

As platform decay seeps into major tech platforms and microcultures proliferate across the internet, feature development becomes less about building native tools and more about third-party integrations...

min read

Collector’s editions have become a backdoor for AAA publishers to charge for early access

Cover image for Collector’s editions have become a backdoor for AAA publishers to charge for early access

Rhys Elliott

17 Apr 2024

Since publishers first increased AAA game prices from $60 to $70 in 2020, many people have asked MIDiA if publishers will raise that price further. Our answer: they already have – sort of, anyway. Via...

min read

Single-player game budgets and scopes have spiralled out of control – it’s time to shrink the scope

Cover image for Single-player game budgets and scopes have spiralled out of control – it’s time to shrink the scope

Rhys Elliott

11 Apr 2024

PlayStation Productions

AAA game development budgets and timelines for single-player games are getting out of hand. This was not always the case, but there has been an insidious creep over the past 20 years. While the cost of...

min read

Artist subscriptions and the myth of a silver bullet

Cover image for Artist subscriptions and the myth of a silver bullet

Tatiana Cirisano

28 Mar 2024

artist subscriptions

monetizing fandom

Artist subscriptions are back in the music industry discourse and the takes are piping hot. James Blake lit up X with his announcement of subscription platform Vault, Warner Music Group is building its...

min read

AI could enable a golden age of audio piracy

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Rutger Rosenborg

28 Mar 2024

Everyone knows the story: In the early 2000s, peer-to-peer (P2P) file-sharing platforms like Napster, Kazaa, and LimeWire helped digital music piracy proliferate, ultimately decimating recorded music revenue...

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As Spotify corners audiobooks, Audible eyes functional audio

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Rutger Rosenborg

22 Mar 2024

Over the course of 30 years, Audible’s catalogue has grown to include more than 470,000 audiobooks, at least according to their own ads . In less than a year, Spotify’s catalogue has grown to include...

min read

Could YouTube be the music-first social platform the industry needs?

Cover image for Could YouTube be the music-first social platform the industry needs?

Tatiana Cirisano

22 Feb 2024

In December, we mused on what could happen if artists collectively stepped off the content treadmill. With Universal Music Group (UMG) removing its catalogue from TikTok, that thought experiment came startlingly...

min read

Is embracing RSS a smart move for YouTube?

Cover image for Is embracing RSS a smart move for YouTube?

Rutger Rosenborg

15 Feb 2024

2023 saw YouTube bring podcasts to YouTube Music, but it did so without one of the podcast industry’s fundamental building blocks: RSS. However, just months later, YouTube has announced in a video posted...

min read

How the smartphone ‘Swiss Army knife’ will unlock shoppable TV

Cover image for How the smartphone ‘Swiss Army knife’ will unlock shoppable TV

Ben Woods

2 Feb 2024

MIDiA has predicted that streaming TV services will make big strides with shoppable TV in 2024 . Key to that success will be the smartphone. An attempt by the likes of Amazon Prime, YouTube, and Disney...

min read

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