Blog: Product Strategy

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

The creator economy is booming, so why are we spending less time creating?

Cover image for The creator economy is booming, so why are we spending less time creating?

Ben Woods

8 Jan 2025

Creator Economy

Product Strategy

YouTube’s grip on TV viewership in the West is tightening, reflecting the growing power of the creator economy. Nielsen data from July 2024 shows that YouTube now has the highest TV audience share on...

min read

Can AI creator tools live up to their hype in 2025?

Cover image for Can AI creator tools live up to their hype in 2025?

Ben Woods

19 Dec 2024

Product Strategy

Generative AI dominated discussions about the entertainment industry’s future in 2024. Whether it is music, video, games, audio, or social, both the immediate and long-term impacts of this technological...

min read

Will audio have a seat at the creator economy table?

Cover image for Will audio have a seat at the creator economy table?

Rutger Rosenborg

18 Dec 2024

As 2024 comes to a close, it is worth reflecting on this year’s audio trends and where we expect things to head in 2025. Per our recent report, ‘ MIDiA’s 2025 predictions: It’s social’s stage...

min read

A regulation-heavy year for social looms in 2025

Cover image for A regulation-heavy year for social looms in 2025

Hanna Kahlert

17 Dec 2024

Product Strategy

The UK’s communications regulator, Ofcom, has published guidelines around the Online Safety Act, warning that most social platforms are not adequately meeting standards. Sites that fail to comply can...

min read

Netflix, Duolingo, and the art of engagement in a fiercely competitive attention economy

Cover image for Netflix, Duolingo, and the art of engagement in a fiercely competitive attention economy

Ben Woods

13 Dec 2024

Netflix is making sure everyone knows that Squid Game 2 is just around corner.The South Korean dystopian survival thriller has been subjected to a major global advertising splash ahead of the shows’...

min read

Saving creators’ time is the beginning – not the end – of the AI revolution

Cover image for Saving creators’ time is the beginning – not the end – of the AI revolution

Ben Woods

5 Dec 2024

Creator Economy

Product Strategy

Ask content creators about their pain points and they will tell you that time is their greatest challenge. Despite their passion for producing the best possible content, creators often find themselves...

min read

Gamers spend more time on social video than games

Cover image for Gamers spend more time on social video than games

Rhys Elliott

5 Dec 2024

Our new report zooms in on the opportunity for game publishers to capture video-related consumer attention, generate new engagement, and unlock new revenue streams. Ready to dive deeper? Download these...

min read

Move over, console wars – the battle for AAA portable gaming is coming

Cover image for Move over, console wars – the battle for AAA portable gaming is coming

Rhys Elliott

25 Nov 2024

Seemingly every manufacturer in the games space is working on a portable machine. Now, Bloomberg sources claim that Sony has started early work on a portable that plays PS5 games. Microsoft’s head of...

min read

Is Spotify’s new monetisation model unlocking the power of video in podcasting?

Cover image for Is Spotify’s new monetisation model unlocking the power of video in podcasting?

Rutger Rosenborg

21 Nov 2024

In October, MIDiA positioned Spotify’s video push as both a strategic move against YouTube and also as an evolution in the platform from music-first to audio-first to format agnostic. As we noted, the...

min read

Are consumers ready for TikTok’s AI acceleration?

Cover image for Are consumers ready for TikTok’s AI acceleration?

Ben Woods

21 Nov 2024

The AI revolution sweeping the entertainment industry will rage on in 2025. In recent weeks, TikTok owner ByteDance has provided a deeper look into how AI will impact social platforms . Through a series...

min read

A fifth of gamers love couch co-op, so where are all the games?

Cover image for A fifth of gamers love couch co-op, so where are all the games?

Rhys Elliott

15 Nov 2024

Couch co-op gaming, when two or more players in the same room play together co-operatively, already has some proven success stories: It Takes Two , a co-op-only platformer from EA studio Hazelight, has...

min read

How creator hardware companies can adapt to AI’s new creative lane

Cover image for How creator hardware companies can adapt to AI’s new creative lane

Ben Woods

7 Nov 2024

Product Strategy

creator hardware

Companies building creator hardware are used to disruption. The last seismic shift came in the shape of the smartphone. Mass market point-and-shoot cameras were met with an existential crisis when lenses...

min read

Activision pushed Xbox to growth in an otherwise flat Q3

Cover image for Activision pushed Xbox to growth in an otherwise flat Q3

Rhys Elliott

1 Nov 2024

Product Strategy

Microsoft’s Q3 2024 results (fiscal Q1 2025) continue to reflect Xbox’s shifting strategy: Xbox’s gaming revenue grew 43% year-on-year , but essentially all of this growth came from the Activision...

min read

Two future paths for the vinyl revival

Cover image for Two future paths for the vinyl revival

Tatiana Cirisano

31 Oct 2024

monetising fandom

The vinyl resurgence is among the top music industry narratives of the past few years, especially given the recent focus on monetising fandom. The elephant in the room is the question of how long this...

min read

AI and ad exchanges are helping podcast advertising grow — but who benefits most?

Cover image for AI and ad exchanges are helping podcast advertising grow — but who benefits most?

Rutger Rosenborg

30 Oct 2024

Podcast advertising has existed for more than a decade, but it is only just beginning to evolve. For much of its existence, it has resembled radio advertising more than other digital ad formats. A lack...

min read

Want to monetise generative AI tools effectively? Then make them safe for creators

Cover image for Want to monetise generative AI tools effectively? Then make them safe for creators

Ben Woods

17 Oct 2024

Creator Economy

Adobe wrapped its creativity conference on Wednesday after a slew of product announcements for creators. Much like last year’s MAX event, artificial intelligence was front and centre. Many of the demos...

min read

The next era of entertainment: AI and social are lowering barriers, but new ones must emerge

Cover image for The next era of entertainment: AI and social are lowering barriers, but new ones must emerge

Hanna Kahlert

15 Oct 2024

There is an inherent tension between tech-enabled accessibility to creation (good), and the ability for that entertainment to become successful (challenging). Music and other entertainment industries typically...

min read

Beyond video podcasts: Spotify’s investment in video creators reveals its format agnosticism

Cover image for Beyond video podcasts: Spotify’s investment in video creators reveals its format agnosticism

Rutger Rosenborg

9 Oct 2024

video streaming

As more sustainable acquisitions come to podcasting, according to Podnews , Spotify is again looking to spend up to seven figures on creator investments. This time, video is the primary focus. Per Bloomberg...

min read

Unpacking AI’s threat to video creator hardware

Cover image for Unpacking AI’s threat to video creator hardware

Ben Woods

4 Oct 2024

Creator Economy

video creator tools

“AI video generators are just another tool in the box”: this statement has been circulating in recent months as AI adoption gathers pace. It is mostly used to soothe concerns regarding AI disruption...

min read

Most gamers prefer single-player games

Cover image for Most gamers prefer single-player games

Rhys Elliott

3 Oct 2024

It’s no secret that the bulk of AAA games market revenues come from in-game purchases , mostlyfrom live-service games. It’s also impossible to ignore that the live-service market is fiercely competitive....

min read

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