Prime Video blog by MIDiA Research

Blog: Prime Video

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Amazon opens the IP tap for its Audible to Prime Video pipeline — your move, Apple

Rutger Rosenborg

2 May 2024

subscription video on demand

Streaming Video

Amazon

Marvel proved that spinning out intellectual property (IP) from comic books to movie franchises could be incredibly lucrative. With the growth of video games, this transmedia strategy has expanded to streaming...

min read

Amazon’s Fallout is another success story for transmedia, but the strategy needs to evolve

Rhys Elliott

26 Apr 2024

Amazon

Prime Video

fallout

Everyone was talking about the Super Mario Bros. Movie (The Mario movie ) and HBO’s The Last of Us this time last year, and now Fallout has entered the mainstream thanks to the Amazon show. But, for...

min read

Why Prime Video's Mr Beast gamble can fuel Amazon's advertising business

Ben Woods

25 Mar 2024

mr beast

YouTube

Prime Video

Amazon Prime Video has embarked on a big bet that could reshape the relationship between streaming TV and content creators. Long rumoured, the deal between YouTube superstar Mr Beast and Prime Video was...

min read

Are Prime Gaming subscriptions the drug that Twitch cannot live without?

Ben Woods

19 Feb 2024

Twitch

Prime Gaming

Prime Video

Twitch chief executive Dan Clancy has been quick to reshape the livestreaming platform since taking charge just shy of a year ago. Clancy has cooled competition with YouTube and Kick and taken the wind...

min read

How the smartphone ‘Swiss Army knife’ will unlock shoppable TV

Ben Woods

2 Feb 2024

Prime Video

YouTube

Disney

MIDiA has predicted that streaming TV services will make big strides with shoppable TV in 2024 . Key to that success will be the smartphone. An attempt by the likes of Amazon Prime, YouTube, and Disney...

min read

Who will be the winners in video as the walled gardens of entertainment recede?

Ben Woods

21 Dec 2023

YouTube

Amazon

Protectionist measures that kept the streaming wars alive are being wound back. Licenced content is back in vogue, despite streaming TV being built on exclusive shows. Competitive tensions are cooling...

min read

Amazon Prime Video’s spy drama Citadel forges a new frontier in product placement

Ben Woods

9 May 2023

Amazon

Prime Video

Citadel

Product placement has a long history helping film and TV producers maximise the monetisation of their content. The use of products by Hollywood stars to promote brands dates backs to the 1920s when Red...

min read