Blog: Prime Video

Marvel proved that spinning out intellectual property (IP) from comic books to movie franchises could be incredibly lucrative. With the growth of video games, this transmedia strategy has expanded to streaming video on demand (SVOD) with successes like The Last of Us on HBO Max and, most recently, F...

Everyone was talking about the Super Mario Bros. Movie (The Mario movie ) and HBO’s The Last of Us this time last year, and now Fallout has entered the mainstream thanks to the Amazon show. But, for game publishers, the transmedia strategy is nowhere near maximising its potential.