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Blog: Prime Video

Amazon Prime Video’s spy drama Citadel forges a new frontier in product placement

Cover image for Amazon Prime Video’s spy drama Citadel forges a new frontier in product placement
Blog post by Ben Woods
9 May 2023
Amazon
Prime Video
Citadel
Product placement has a long history helping film and TV producers maximise the monetisation of their content. The use of products by Hollywood stars to promote brands dates backs to the 1920s when Red...
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