Podcasts blog by MIDiA Research

Blog: Podcasts - Page 5

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

SiriusXM’s podcast partnership sets new precedent for the audio market

Cover image for SiriusXM’s podcast partnership sets new precedent for the audio market

Annie Langston

7 Apr 2022

At the kick-off of the audio battle, some of the largest tech platforms – most notably Spotify and Amazon – entered the ring by purchasing various podcast networks. These pre-emptive moves aimed to...

min read

YouTube could create a video and audio relationship to compete with music streaming platforms

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Annie Langston

31 Mar 2022

Audio content is most often created without visuals, with creators relying on their voice to engage listeners. However, as podcasting continues to develop, more platforms are looking for differentiated...

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Podcast industry tackles underrepresentation, but will every voice be heard?

Cover image for Podcast industry tackles underrepresentation, but will every voice be heard?

Annie Langston

25 Mar 2022

underrepresentation

As the podcast format develops, various companies are taking strides to tackle representation issues to ensure that every voice can be heard. For women's history month, Lisbyn announced its #ClaimPodParity...

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The live audio craze sparked in lockdown – but will it be part of our new normal?

Cover image for The live audio craze sparked in lockdown – but will it be part of our new normal?

Annie Langston

17 Mar 2022

During the pandemic, live audio (arguably a new generation of radio) became a much-needed distraction and comfort to many people in lockdown. Clubhouse, which originally began with invite-only exclusivity,...

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Spotify’s Car Thing has radio listening in its sights

Cover image for Spotify’s Car Thing has radio listening in its sights

Annie Langston

10 Mar 2022

The adoption of streaming into our audio experiences has created an industry-disrupting practice that broke away from physical forms of consumption. The hardware we once relied on has been seamlessly replaced...

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The podcast push that mainstream audiences never asked for

Cover image for The podcast push that mainstream audiences never asked for

Annie Langston

1 Mar 2022

spotify podcasts

The investment from streaming platforms to bring podcasts to mainstream audiences has reached, quite literally, a stadium-sized push. These platforms are making investments as part of wider strategic objectives...

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Why Spotify cannot afford to make it three out of three with podcasts

Cover image for Why Spotify cannot afford to make it three out of three with podcasts

Mark Mulligan

10 Feb 2022

It has been a couple of weeks that Spotify would be glad to forget – if it could. Although many of the arguments have been emotionally charged and the debate says as much about people’s political beliefs...

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Climate crisis awareness is entwined with entertainment behaviour

Cover image for Climate crisis awareness is entwined with entertainment behaviour

Hanna Kahlert

2 Feb 2022

Media and Marketing

Audience Insight

Despite the barrage of high-profile news items featuring so far in 2022, the climate crisis remains the high-stakes backdrop to our global future. MIDiA Research recently fielded a survey asking about...

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Spotify chose audio over music, but bigger decisions lie ahead

Cover image for Spotify chose audio over music, but bigger decisions lie ahead

Mark Mulligan

27 Jan 2022

The symbolism behind Spotify’s support of Neil Young removing his music from the platform, rather than Joe Rogan’s podcast being removed for peddling vaccine misinformation was inescapable. For many,...

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Music and podcasts are competing for the same time

Cover image for Music and podcasts are competing for the same time

Mark Mulligan

28 May 2021

Streaming Music

media consumption

The pandemic changed media consumption. Consumers acquired an extra 12% of entertainment time and though everything was up, some categories grew much faster than others. One of the biggest gainers was...

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The COVID bounce and the coming attention recession

Cover image for The COVID bounce and the coming attention recession

Mark Mulligan

19 Feb 2021

media consumption

entertainment consumption

2020 was by any measure a unique year in modern times. While the societal impact of the pandemic was, and continues to be, horrific, for the entertainment industries it was a year of plenty. At the start...

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Recovery Economics | Bounce Forward not Back

Cover image for Recovery Economics | Bounce Forward not Back

Mark Mulligan

28 May 2020

COVID-19 social distancing measures caused unprecedented dislocation to the entertainment economy. With a recession now a question of ‘how bad’ rather than ‘if’, entertainment companies have to...

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The COVID Bounce: How COVID-19 is Reshaping Entertainment Demand

Cover image for The COVID Bounce: How COVID-19 is Reshaping Entertainment Demand

Mark Mulligan

27 Mar 2020

The economic disruption and social dislocation caused by the COVID-19 pandemic is not evenly distributed. Some business face catastrophe, while others thrive. Across the entertainment industries the same...

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MIDiA’s Podcast Research – A Response

Mark Mulligan

15 Jan 2020

midia podcast data

midia podcast tracker

Last week we published a blog post highlighting some initial findings from our inaugural quarterly podcast tracking data. The results show Spotify in a leading position as a standalone platform, Apple...

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Spotify AND Apple Lead Podcasts – It’s All Down to How You Measure It

Cover image for Spotify AND Apple Lead Podcasts – It’s All Down to How You Measure It

Mark Mulligan

10 Jan 2020

midia podcast data

midia podcast tracker

The podcast platform data from MIDiA’s Q4 tracker is in. These are the high-level findings (you can read more about our methodology here ): Apple still leads overall: A recent report showed that...

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Disney+ Recovers From Initial Blunder to Surpass 10 Million Sign Ups on Debut!

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Alistair Taylor

14 Nov 2019

21st Century Fox

all-encompassing offering

AppleTV+. Market saturation

Disney claims unexpected traffic on its newly-launched service was at fault for the buffering and technical issues of Disney+’s launch Tuesday . The issues highlight just how difficult it is transitioning...

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Take Five (the big five stories and data you need to know) November 4th 2019

Cover image for Take Five (the big five stories and data you need to know) November 4th 2019

Mark Mulligan

4 Nov 2019

game of thrones

Music manager shift: A new ‘Managing Expectations’ report from the MMF indicates the role of music managers is transforming. Headline: music managers are doing an ever wider and more complex range...

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Spotify Podcasts Q3 2019: Solid Start

Cover image for Spotify Podcasts Q3 2019: Solid Start

Mark Mulligan

29 Oct 2019

Word count is always a useful guide for how important something is to a company’s ambitions. It is therefore no small detail that Spotify’s Q3 2019 earnings release mentioned the word ‘podcast’...

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Take Five (the big five stories and data you need to know) October 28th 2019

Mark Mulligan

28 Oct 2019

SiriusXM, podcast marvel: SiriusXM has struck a multiyear deal with Marvel to create exclusive podcasts , illustrating that traditional radio companies still have the potential to be the major players...

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The State of the Podcast Nation

Cover image for The State of the Podcast Nation

Hanna Kahlert

12 Aug 2019

Podcasts are an overnight success many years in the making. Even when taking a more cautious view, there are signs of a vibrant ecosystem emerging that is arguably the first entirely new media sector since...

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