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Blog: platforms era

What happens when every platform has different top artists? Hint: it may be a good thing

Cover image for What happens when every platform has different top artists? Hint: it may be a good thing
Blog post by Tatiana Cirisano
10 Aug 2022
fragmented fandom
consumer behaviour
music marketing
Fragmentation is on full display in Chartmetric’s H1 2022 trends report , which lists the top 10 “breakthrough artists” between January and June for each of eight different platforms. It is immediately...
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