As platforms become inundated with new content, competition for attention is constantly intensifying. Many creators must keep working harder (streaming more) to maintain their current metrics. The requirement...

PewDiePie who runs the most subscribed YouTube channel which has just surpassed 50 million subscribers declared that he is going to close down his record-breaking channel today. PewDiePie, aka Swedish...

Yesterday’s story in the Verge about YouTube Red’s low numbers have not come as a surprise. Acquiring only 1.5 million subscribers in its first year helps to put the relative performance of service...

Video is eating the world and as it does so YouTube’s role is evolving in a subtle but crucial way. YouTube used to be the undisputed home of short form video but that role is now challenged by Facebook...