Periscope blog by MIDiA Research

Blog: Periscope

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Why Only Now Are eSports Taking Off?

Zach Fuller

18 Nov 2016

esports

Facebook

Innovation

Although organised competitions featuring video gamers have existed since the medium’s rise throughout the 70s, it is only recently that the concept of lucrative E-Sports Leagues has become a mainstream...

min read

Why YouTube Is Getting Into Live Streaming

Tim Mulligan

24 Mar 2016

Facebook Live

Meerkat

Periscope

Yesterday the news broke on VentureBeat that YouTube has been secretly building a new app for live streaming video. This places the world’s largest video platform into direct competition with Facebook...

min read

Periscope’s About To Change Twitter Forever

Karol Severin

15 Jan 2016

live broadcast

Mobile content

mobile content strategy

Periscope now plays live streams directly in Twitter feeds on iPhones, with Android and desktop functionality to come. It is a move that will change the way Twitter works and its audience uses it. Though...

min read

Fan-Dependent Stakeholders Need To Adopt Interactive Live Broadcasting Before It Becomes Too Late

Karol Severin

9 Dec 2015

consumer loyalty

facebook live streaming

interactive streaming

Interactive live broadcasting platforms like Periscope and Meerkat are ideal tools to make superfans out of fans. Live streaming services can provide a live one-to-one communication at scale. The appeal...

min read

MIDiA Chart Of The Week: User Generated Broadcast

Mark Mulligan

7 Dec 2015

Chart Of The Week

Facebook video

live streaming

The early adopter buzz around the launches of the live video streaming apps Meerkat and Twitter-acquired Persicope have so far failed to translate into meaningful real world adoption. But these User Generated...

min read

Vine Gets Creative For Non Creatives

Tim Mulligan

19 Nov 2015

audio remix

Content Creators

Meerkat

Yesterday’s announcement by 6 second video platform Vine that it is has launched a new feature for audio remixing of videos highlights two new contradictory trends in short form video. Firstly most people...

min read