Blog: OpenAI

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Is it time to retire the ‘AI’ brand to bolster adoption among video creators?

Ben Woods

23 Aug 2024

Video

Marketing Strategy

AI tools have put the video creator economy in sharp focus over recent months. AI video generators like Runway and OpenAI’s Sora have provided a tangible example of not just AI’s capability in video,...

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Another Fake Drake? AI is decoupling artists and their voices (and there’s no coming back)

Hanna Kahlert

12 Jun 2024

Drake

heart on my sleeve

Drake has had perhaps one of the most publicly up-and-down relationships with generative AI. There was the AI Drake music generator, which he was dead set against. Then there was ‘Heart on My Sleeve’,...

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Why video creation tools must go niche to survive AI streamliners like Apple Intelligence

Ben Woods

11 Jun 2024

Social video

Creator tools

Apple

Amid the flurry of recent generative AI announcements, Apple had been strangely quiet. This changed on Monday (June 11, 2024) when it announced Apple Intelligence at its WWDC24 developer conference. In...

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Veo – Why YouTube’s video creator expertise is its trump card in the battle with OpenAI’s Sora

Ben Woods

24 May 2024

YouTube

OpenAI

Sora

When OpenAI revealed its Sora project last February (2024), the video industry began a transformational journey. It was clear even by the early clips that OpenAI’s AI text-to-video tool would recalibrate...

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Litigation versus innovation-treading the IP tightrope in the AI era

Tim Mulligan

17 Apr 2024

OpenAI

New York times

The year so far has been largely shaped by AI and perception of just how much it is poised to transform consumer lives. The primary focus has been on the technology and how it may be applied. However,...

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Ideas are king in the land of AI video creation

Ben Woods

11 Apr 2024

video creator tools

Creator Economy

Social video

Those with doubts about the impact of AI on video creation should watch Air Head . The surrealist short film about a man with a balloon for a head was pieced together using OpenAI’s Sora , the text-to-video...

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Predicting what happens next in video….

Tim Mulligan

19 Dec 2023

2024 predictions

video predictions

OpenAI

If 2023 was the year of consolidation in video, 2024 is poised to be one of experimentation and disruption. First up, the lag in content output as a result of this year’s writers and actors strikes left...

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AI copyright lawsuits beg the bigger question: How valuable is digital content?

Hanna Kahlert

10 Nov 2023

digital detox

OpenAI

The future of artificial intelligence (AI) is currently caught between earth-shaking promise on one side, and a tangle of ongoing litigation on the other. This week’s OpenAI keynote painted an exciting...

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AI is the new digital ad industry… but the stakes are far greater

Hanna Kahlert

9 Aug 2023

Digital

ads

Zoom has been making the news this week over its controversial new terms and conditions that now allow the service (in theory) to utilise user data to train its AI-assisted features. While the company...

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