Online video blog by MIDiA Research

Blog: Online video - Page 7

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Is This The Last Broadcast TV World Cup?

Cover image for Is This The Last Broadcast TV World Cup?

Tim Mulligan

19 Jun 2018

English Premier League

The football World Cup – historically the world’s biggest international sporting event by viewership, kicked off last Thursday (14 June) in Moscow, with host nation Russia dispatching Saudi Arabia...

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Are Consumers Losing Out From the Latest Premier League Rights Deal?

Alistair Taylor

15 Jun 2018

Following the landmark rights deal that saw the English Premier League (EPL) sell domestic rights to the tech major Amazon, the sports landscape has fundamentally changed. For the first time the EPL has...

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The Fight for Viewership in the New Sports Video Era is Only Just Getting Started

Alistair Taylor

6 Jun 2018

Consumer Behaviour

Traditional linear TV broadcasters are feeling the strain from the reduction in loyal customers, as sports consumption continues to transition from TV to online and mobile. SVOD’s streaming content land...

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Facebook Aims to Bring The Fun Back Into Music

Mark Mulligan

5 Jun 2018

Facebook has announced its long mooted move into music. As widely anticipated the service offering focuses on using music to add context to social experiences. The official blog outlines two key use cases:...

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News is The Marketing Plug in Streaming Video’s Offering Gap

Tim Mulligan

4 Jun 2018

Last week it was revealed that BuzzFeed News plans to launch a new video interview show to be streamed on Facebook Watch. The weekly show will feature 20-minute episodes with news-making personalities...

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Is the UFC doing a Fox, and cashing in on content?

Alistair Taylor

31 May 2018

content provider

digital content

Last week, Disney-owned ESPN acquired the exclusive rights to show the UFC tournament in the US for $1.5 billion over five years. The deal will see the UFC earn $184 million more each year than the previous...

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Tencent 2018: Is Tencent Now a Mature Business?

Alistair Taylor

15 May 2018

With Tencent making headlines for its recent round of high-profile media investments in Spotify and Skydance Media, alongside recent concerns stemming from the Q4 2017 earnings released in March, investors...

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TV Connect: Where Video Distribution Meets IP

Dara Jegede

16 Apr 2018

Media and Marketing

TV Connect returns to Olympia London next month. Have you booked your free visitor pass yet? On 9– 10 May, senior industry execs will meet to network, discover future-proof tech and focusonthe changing...

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Marvel versus Netflix

Cover image for Marvel versus Netflix

Tim Mulligan

13 Apr 2018

With yesterday’s launch of ESPN+ Disney has begun its direct-to-consumer strategy, which revolves around the introduction of proprietary subscription video on demand (SVOD) services. The move forms...

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Free Is Never Free In The Digital Economy; Video Just Might Be Facebook’s Salvation

Tim Mulligan

29 Mar 2018

Cambridge Analytica

Unless you are one of those rare individuals who is still able to live a digital-free life, you will have been made aware of Facebook’s recent fall from grace on the back of the revelations about its...

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Quick Take: Frustrate and Destroy – YouTube’s Frontloaded Strategy

Zach Fuller

23 Mar 2018

Listen to any music streaming debate and it will not be long before you the value gap discussion regarding YouTube is brought up. It is a point MIDiA has discussed at length through distinguishing Spotify...

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Why Exclusive Live Sports Coverage Matters To Facebook

Tim Mulligan

14 Mar 2018

Facebook’s decision to acquire the exclusive digital streaming rights to Major League Baseball is another clear push by the social media giant into the traditional world of TV content. The agreement...

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Not All Originals Are Created Equal

Cover image for Not All Originals Are Created Equal

Tim Mulligan

12 Mar 2018

As the world shifts closer to becoming a digital video landscape, the ‘original’ has become a key part of the value proposition for subscription video on demand (SVOD) services as they battle for market...

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Why Comcast is bidding for Sky

Mark Mulligan

27 Feb 2018

In a dramatic development Tuesday, US telco giant Comcast announced it is bidding £22.1 billion ($31 billion) for UK pay-TV operator Sky. This is a 16% premium to the existing takeover bid currently undergoing...

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Which TV Genres Have The Highest Paid Conversion Rates Among Fans?

Karol Severin

26 Feb 2018

genre preferences

For the first time MIDiA has included TV genre preferences and willingness to pay for them into its quarterly surveys. This covers 20 different TV genres, cross reference-able across 75 specific TV Show...

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Why Netflix Is investing $300 million Into Ryan Murphy

Cover image for Why Netflix Is investing $300 million Into Ryan Murphy

Tim Mulligan

22 Feb 2018

Last week, streaming video giant Netflix created the first $300 million showrunner (a role combining writer, executive producer and script editor responsibilities). A term only loosely understood before...

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The Premier League Faces Some Tough Choices What Ever Happens With This Week's Broadcast Rights Bids

Cover image for The Premier League Faces Some Tough Choices What Ever Happens With This Week's Broadcast Rights Bids

Tim Mulligan

8 Feb 2018

This is a big week for the English Premier League with the bid submissions for the 2019-2022 broadcast rights due to be delivered tomorrow. The Premier League is the world’s most lucrative football league,...

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Why YouTube Is Going Big At Sundance

Tim Mulligan

19 Jan 2018

Interesting things are happening at YouTube. In February 2017 it launched YouTube TV, a subscription video-on-demand (SVOD) service with live video and catch up incorporated into its core functionality....

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Quick Take: Amazon, the Premier League and Next Gen Sports Frameworks

Zach Fuller

5 Jan 2018

next gen monetisation

In a move long anticipated by MIDiA , Amazon are rumoured to be in the running for Premier League streaming rights. Although they are unlikely to be alone in this endeavour (both Facebook and Google have...

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MIDiA Research Predictions 2018: Post-Peak Economics

Mark Mulligan

18 Dec 2017

2018 predictions

With 2017 drawing to a close and 2018 on the horizon, it is time for MIDiA’s 2018 predictions. But first, on how we did last year,our 2017 predictions had a 94% success rate. See bottom of this post...

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