Online video blog by MIDiA Research

Blog: Online video - Page 11

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

YouTube And The Power Of The Cultural Conversation

Tim Mulligan

18 Nov 2016

Content Creators

#MadeForTrends is Google’s big PR campaign to present YouTube as a content destination for mainstream consumers to rival linear TV and to show its value as a digital partner for advertisers. In a presentation...

min read

Facebook Is Finally Ready To Become A Media Company

Mark Mulligan

10 Nov 2016

Facebook beat estimates with its latest earnings but announced that ad revenues would likely slow in 2017 as the digital ad market feels the pinch of advertiser budgets lagging the shift in user behaviour....

min read

Why is YouTube Red Struggling To Add Subscribers?

Tim Mulligan

3 Nov 2016

Yesterday’s story in the Verge about YouTube Red’s low numbers have not come as a surprise. Acquiring only 1.5 million subscribers in its first year helps to put the relative performance of service...

min read

Why Amazon Prime, China And Video Are All Interlinked

Tim Mulligan

2 Nov 2016

Last week two big events happened in Amazon Inc’s world. Firstly the retail giant announced the launch of its Prime express delivery service in the world’s largest e-commerce market, crucially without...

min read

What The Death Of Vine Means For Super Short Form Video

Tim Mulligan

28 Oct 2016

supershort form video

Yesterday’s announcement of the death of Vine is a stark reminder of just how fickle the video app landscape is and underlines just how important vision is in acquisition strategy for tech companies....

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Why AT&T Has Decided To Acquire Time Warner

Tim Mulligan

24 Oct 2016

The most powerful force in nature is when two landmasses moving in opposite directions come up against each other. The result of these two tectonic plates irrepressibly pushing up against one another is...

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Why Scheduling Has Come To Facebook Live

Tim Mulligan

19 Oct 2016

Live video streaming

Today’s rollout of live video scheduling on Facebook is both a strategic move of vision and a tantamount recognition that the current iteration now requires modification. From today verified page administrators...

min read

Is SVOD Destined To Remain Niche?

Tim Mulligan

18 Oct 2016

This week is a significant week for SVOD (Subscription Video On Demand) services. On Monday Netflix announced its third quarter numbers which have highlighted the slow down in growth in domestic subscriber...

min read

Disney and Netflix: A Full-Stack Media Dream

Zach Fuller

7 Oct 2016

Previously linked as being one of many suitors for Twitter, Disney additionally emerged this week as a rumoured buyer for video giant Netflix. Only last month, Disney CEO Bob Iger declared his company...

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What Shomi’s Failure Tells Us About The State Of Online Video

Tim Mulligan

3 Oct 2016

Last week’s announcement that Canadian SVOD (Subscription Video On Demand) service Shomi is due to close in November brings to an end its two-year experiment with trying to offer a viable alternative...

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Video Metrics In The Landscape Of The Walled Ecosystems

Tim Mulligan

27 Sep 2016

The recent revelation by Facebook that it had overstated its video metrics –the amount of time which Facebook viewers have been actually watching Videos by up to 80% due to opacity in its reporting of...

min read

Is Social Inherently The Future Of Sports Video Coverage?

Tim Mulligan

19 Sep 2016

Sports history was made last week in the Ralph Wilson Stadium in New York where the Buffalo Bills and the New York Jets clashed in the NFL’s Thursday Night Football fixture and it was streamed live on...

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The Inevitable Video Data Wars

Tim Mulligan

13 Sep 2016

Netflix’s recent filing to the FCC (Federal Communications Commission) inquiryon advanced broadband sets the stakes for a clash of world views between the TV and the tech worlds. The SVOD giant’s position...

min read

The UGC Backlash: Contextualising #YouTubeIsOverParty

Zach Fuller

2 Sep 2016

online advertising

The #YouTubeIsOverParty trend may have puzzled many Twitter browsers, yet since the announcement of YouTube’s subscription service entitled YouTube Red last year, there have been vocal concerns by some...

min read

Revenues Up But Audiences Down- The TV Sports Conundrum

Tim Mulligan

1 Sep 2016

The 2016 Rio Olympics were bitter sweet for NBCUniversal. The US Network which holds the exclusive US TV broadcasting rights for the Olympics announced both record ad revenues and at the same time a decline...

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The Voice Comes To Snapchat

Tim Mulligan

9 Aug 2016

Yesterday’s announcement by TV Network NBCUniversal that it has agreed a new multi-year deal with Snapchat to produce short form versions of its content specifically for the messaging platform represents...

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Full-Stack Media and Smart TV: Why LeEco’s Acquisition of Vizio Has Big Implications for Apple and Pay TV Giants

Zach Fuller

4 Aug 2016

LeEco’s (formerly LeTV) $2 Billion acquisition of flat screen makers Vizio is a bold step in the development of full-stack media offerings for Smart TV. The deal essentially buys LeEco directly into...

min read

Netflix, Australia And Lessons For SVOD

Tim Mulligan

1 Aug 2016

Netflix’s global rollout has been hailed as a textbook example of how to gain scale quickly in a global context. With its domestic market approaching mainstream (44% penetration in US households), the...

min read

Is TV Going To Be The Saviour of Apple?

Tim Mulligan

27 Jul 2016

Yesterday’s quarterly earnings by Apple have met with a mixed reception from Wall Street. The stock price climbed 6.1% as as the tech giant reported that its quarterly earnings revenue were was at $42.4...

min read

Netflix And The Challenge Of Scaling Beyond Being The Disruptor

Tim Mulligan

20 Jul 2016

Wall Street has focused on Netflix failing to hits its subscriber growth targets through adding 1.7 million net subscriber gains rather than the 2.5 million target. The share sell off reflects a growing...

min read

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