Blog: NLF Rights

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The billion-dollar content play: Why Amazon is intentionally overpaying for its NFL rights

Tim Mulligan

22 Mar 2021

SVOD

Sports content

sports rights

Last Thursday , the sports ecosystem breathed a collective sigh of relief. The NFL, the world’s most valuable sports league, secured an 11-year broadcast deal worth a staggering $100 billion. This huge...

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