Blog: Netflix basic with ads

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Netflix feels the pressure of succumbing to market demands around advertising

Blog post by Tim Mulligan

22 Dec 2022

Netflix

Netflix basic with ads

ads

The revelation that Netflix is returning “unspent” ad dollars to advertisers reveals the pressure that the world’s second largest subscription video on demand (SVOD) service finds itself under. Netflix’s...

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Why Netflix Basic with Ads is an inflection point for streaming TV

Blog post by Tim Mulligan

3 Nov 2022

Netflix basic with ads

Video

Business Strategy

Last week, Comcast’s Q3 2022 results underlined the changing pace of disrupting video monetisation models. The communications major revealed it had lost half a million high-margin cable TV subscribers...

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