Music blog by MIDiA Research

Blog: Music - Page 8

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

How touring pits artists against their own fans

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Tatiana Cirisano

6 Dec 2022

The live music industry is now facing the reckoning we predicted last spring, as it is increasingly clear that touring is not financially sustainable for most artists, while superstars are facing backlash...

min read

What Elon's Twitter means for music

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Tatiana Cirisano

29 Nov 2022

Content Creators

When we wrote about Elon Musk’s bid to buy Twitter back in April, the idea that it would actually happen seemed far-fetched. Now, of course, Musk really is in charge, and the fate of the social platform,...

min read

Will the recession change Big Tech’s view on entertainment?

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Mark Mulligan

25 Nov 2022

Music start up Utopia just announced a round of layoffs , fitting into a much bigger dynamic that may reshape the entertainment landscape. There are many reasons why the coming global recession will be...

min read

The record labels’ TikTok opportunity cost

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Tatiana Cirisano

22 Nov 2022

Music Streaming

With their short-term music licensing agreements soon to expire, record labels are reportedly pressuring TikTok to sign an ad revenue share agreement, which would see TikTok pay a share of advertising...

min read

Join our MIDiA Community - Your opinion can shape the future of your industry

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Srishti Das

21 Nov 2022

MIDiA Community

Over the years, the most influential people in the music, video, games, and podcast industries have used the data and insights that we gather through our surveys. We are now ready to take the next step...

min read

Artists – take our survey and get a free MIDiA report

Cover image for Artists – take our survey and get a free MIDiA report

Mark Mulligan

15 Nov 2022

independent artists

With 2022 coming to a close, and Spotify’s Wrapped just around the corner, artists are beginning to look back across the year at how they performed and what they have achieved, and whether it lines up...

min read

The coming long-tail cull

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Mark Mulligan

8 Nov 2022

independent creators

When governments plan to introduce controversial new policies, they prepare the ground in advance (dropping hints in speeches, privately briefing journalists, etc.), so that by the time the new policy...

min read

Artists and managers: Help shape the future of artist services

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Kriss Thakrar

7 Nov 2022

independent artists

It has arguably never been harder for artists to break through on social media, streaming, and in the real world. We repeatedly hear how artists and their teams are overextended, burned out and overwhelmed...

min read

The cost of music streaming just went up — here is what must come next

Cover image for The cost of music streaming just went up — here is what must come next

Tatiana Cirisano

3 Nov 2022

Music Streaming

It is finally happening. Apple Music raised its music streaming subscription price for the first time ever, following price rises from the likes of YouTube and Deezer, and Spotify indicates that it will...

min read

Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’

Cover image for Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’

Ashleigh Millar

2 Nov 2022

Media and Marketing

If you have found yourself of TikTok over the last month, you will have most likely been inundated with Sam Smith ‘Unholy’ and Meghan Trainor ‘Made You Look’ content. The two artists made TikTok...

min read

Why Amazon Music is primed for success

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Mark Mulligan

1 Nov 2022

Streaming Music

Amazon Music today announced that it was extending the number of songs available on its Prime Music tier from two million to one hundred million. It is kind of a big deal, but not that big a deal when...

min read

Midnights: modern-day music marketing 101

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Ashleigh Millar

27 Oct 2022

online communities

Are we surprised that Taylor Swift has broken records (yet again) after dropping her new album, Midnights (and Midnights (3am Edition) )? In the first five days of release, Midnights earned more than an...

min read

HYBE’s new strategy is a blueprint for more than BTS

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Tatiana Cirisano

25 Oct 2022

With its crown jewel, BTS, set to join the military, HYBE is without a doubt in a unique situation. This week, HYBE shared their strategy in a detailed letter to shareholders, and there has already been...

min read

The music industry needs a new format

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Mark Mulligan

20 Oct 2022

music product strategy

Non-DSP streaming was one of – arguably the – differences between steady growth and stellar growth for the music business in 2021. With three billion dollars of retail revenues in 2021, non-DSP has...

min read

TikTok Music could change the game

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Mark Mulligan

14 Oct 2022

There has been talk for some time now of TikTok parent ByteDance launching a music streaming service in Western markets. It already has Resso in Indonesia, India, and Brazil, but has spiked interest recently...

min read

Label executives: take this survey and receive a free MIDiA report

Cover image for Label executives: take this survey and receive a free MIDiA report

Mark Mulligan

12 Oct 2022

Product Strategy

MIDiA is fielding a survey exploring the changing role of music streaming services in today’s music business and we want to hear your opinions. Specifically, we want to hear the opinions of record label...

min read

Vinyl now matters more to the music industry

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Keith Jopling

11 Oct 2022

Streaming Music

It is the final quarter of 2022 and almost time for Spotify Wrapped – that thrilling rush of data that knows more about your music listening habits than you do yourself. However, my Wrapped will be redundant...

min read

As Apple hits 100 million songs, the future of music discovery gets complicated

Cover image for As Apple hits 100 million songs, the future of music discovery gets complicated

Tatiana Cirisano

6 Oct 2022

Music Streaming

music discovery

Apple Music celebrated the milestone of hitting 100 million songs this week — “more music than you can listen to in a lifetime, or several lifetimes”, global head of editorial, Rachel Newman, wrote...

min read

The creator economy’s post-lockdown growth

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Mark Mulligan

6 Oct 2022

Creator Economy

The Covid pandemic created a unique catalyst for the music creator economy. More time on hands and more cash in pockets gave novices and veterans alike the opportunity to spend both more time and money...

min read

How can entertainment reintroduce scarcity in a time of attention over-saturation?

Cover image for How can entertainment reintroduce scarcity in a time of attention over-saturation?

Hanna Kahlert

5 Oct 2022

Spoiler alert, to the disappointment of some: it is not going to be NFTs. Scarcity, real or artificial, is what drives value. The diamond industry is perhaps the most obvious example of managed scarcity...

min read

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