Blog: Music - Page 8

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Niche is the way forward: DSP’s need function, not features

Cover image for Niche is the way forward: DSP’s need function, not features

Hanna Kahlert

14 Sep 2023

It has never been easier to become a music creator. But, it has arguably never been harder to remain one as a full-time career. There are a whole host of reasons behind this, not least of which is a streaming economy that has upended the role of music in the daily lives of audiences, and a host of c...

min read

As Sam Ryder cuts to the chase, the question is do all artists become indie?

Cover image for As Sam Ryder cuts to the chase, the question is do all artists become indie?

Keith Jopling

7 Sep 2023

Creator economy

Like everyone, I have a basket of core artists I am a dedicated fan of. But there is a wider group of artists I follow and am always intrigued about, both musically and in terms of their career trajectory.

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How to make artist centric artist centric

Cover image for How to make artist centric artist centric

Mark Mulligan

6 Sep 2023

Streaming Royalties

Music streaming

Music Royalties

Deezer and UMG announced a major (in both senses of the word) shake up of streaming music royalties. This is arguably the biggest streaming market development in years, as it will set the tone for market-wide change.

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BlackPink, superfans and the video game threat to social video and streaming TV

Cover image for BlackPink, superfans and the video game threat to social video and streaming TV

Ben Woods

1 Sep 2023

Being an entertainment fan in the modern era can be a disjointed experience. Take Star Wars . A fan of the long-standing sci-fi franchise must invest significant amounts of time and money across multiple entertainment platforms if they are to truly indulge in their fandom.

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AI, music rights, and known unknowns

Cover image for AI, music rights, and known unknowns

Mark Mulligan

31 Aug 2023

artificial intelligence

The music industry is approaching a tipping point, with the building blocks of what will be the post-streaming era beginning to fall into place.The streaming era will make way for something new. Innovation, disruption, and change will define the coming years, with AI, fandom, and the creator economy...

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A new era of ‘fan-made’ music is about to begin

Cover image for A new era of ‘fan-made’ music is about to begin

Kriss Thakrar

30 Aug 2023

Since MIDiA’s comments on TikTok’s music production ambitions more than two years ago, a lot has changed. Consumers have become bolder and more engaged in playing an active role in their music consumption.

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Up close and personal: when the algorithm goes too far

Cover image for Up close and personal: when the algorithm goes too far

Tatiana Cirisano

24 Aug 2023

artificial intelligence

Today’s entertainment world is characterised by hyper-personalisation. Everyone has a unique TikTok feed tailored specifically to their own niches. DSP playlists have names like “For You” and “Made For [username]”.

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Misaligned incentives make the music business a zero-sum game

Cover image for Misaligned incentives make the music business a zero-sum game

Tatiana Cirisano

17 Aug 2023

streaming services

“Pop Stars Aren’t Popping Like They Used To”, Billboard ’s Elias Leight writes in a recent article, in which record label executives stress over the struggle to break new artists. The article (or at least, the headline) stirred up a storm on Twitter — ahem, X — last week, where many user...

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Don’t be fooled by the streams that it’s got, it’s still hip hop from the block

Cover image for Don’t be fooled by the streams that it’s got, it’s still hip hop from the block

Kriss Thakrar

15 Aug 2023

Over its 50 years, hip hop has gone from a block party in the Bronx to a conquering global culture. It now accounts for almost a quarter of Spotify streams , with three-quarters of users listening to hip hop this year.

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Can Swift and Beyoncé save the economy? What the data says about music tourism

Cover image for Can Swift and Beyoncé save the economy? What the data says about music tourism

Tatiana Cirisano

10 Aug 2023

Taylor Swift and Beyoncé have more accolades than most artists in history. Now they can add “saving the economy” to the list — well, sort of. Governing bodies in cities from Chicago to Philadelphia to Stockholm have credited the duo’s respective concerts for boosting local tourism (and temp...

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Superfans may not be super enough

Cover image for Superfans may not be super enough

Mark Mulligan

4 Aug 2023

monetizing fandom

There has been a lot of talk recently of music superfans and how they may be the shining light of the industry’s future. Little surprise, given how record labels are trying to establish superfans as the next growth driver for an investor community that is growing increasingly concerned about slowi...

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How live music will change in the next decade

Cover image for How live music will change in the next decade

Tatiana Cirisano

20 Jul 2023

The pandemic sent shock waves through the live music industry — a historic, catastrophic disruption to a decades-old business. But just because touring is back, does not mean that we are in the clear.

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Making sense of global music forecasts

Cover image for Making sense of global music forecasts

Mark Mulligan

20 Jul 2023

music forecasts

streaming music forecasts

streamign music revenues

MIDiA has been building global music forecasts for nearly a decade now, and I personally have been building them for nearly two decades. Throughout those years there have been many calls for the numbers to be bigger and bolder.

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Will ByteDance build the first cultural graph for music recommendations?

Cover image for Will ByteDance build the first cultural graph for music recommendations?

Tatiana Cirisano

11 Jul 2023

Music streaming

ByteDance’s long-awaited new subscription streaming app, TikTok Music, is here, with an initial launch in Indonesia and Brazil. The news overshadowed the US beta launch of ByteDance’s new music creation app, Ripple, which is likely to make waves.

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Right place, right time: Taylor Swift's track to the first $1 billion tour

Cover image for Right place, right time: Taylor Swift's track to the first $1 billion tour

Tatiana Cirisano

29 Jun 2023

music marketing

Another day, another record for Taylor Swift. As Wall Street Journal broke down this week, the superstar is now on track to achieve the first $1 billion tour in music history. A billion factors and decisions led up to this moment, with Swift’s songwriting artistry and business savvy high among the...

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The music industry’s tipping point is Right Here, Right Now

Cover image for The music industry’s tipping point is Right Here, Right Now

Mark Mulligan

29 Jun 2023

virtual artists

streaming remuneration

Streaming is buckling under its own weight. The economics and structure that served it well in its first decade are not the ones that will get it through the next ten years. You might say that streaming is going through its ‘start up to scale up’ phase.

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Who tomorrow's music business is being built for

Cover image for Who tomorrow's music business is being built for

Tatiana Cirisano

22 Jun 2023

Product Strategy

The creator tools industry, meaning the market for music-making hardware and software, has historically served as the funnel to the recorded music industry. At the centre of that industry are big record labels, which trade on career artists.

min read

The tap water music industry needs to become a bottled one

Cover image for The tap water music industry needs to become a bottled one

Kriss Thakrar

20 Jun 2023

Music streaming

Creator economy

Music and water are often compared to each other in the streaming age. There are many ways to express this analogy, but the bottom line is that music is becoming commoditised. To clarify, commoditisation is the erosion of a product from one that is highly differentiated and highly priced (with high ...

min read

As Spotify's door closes on Soundtrap, another opens

Cover image for As Spotify's door closes on Soundtrap, another opens

Tatiana Cirisano

16 Jun 2023

Music streaming

Writing about a new era of music fluidity last month, we noted how streaming services might align more closely with creation, as Spotify has done by acquiring music creation platform Soundtrap. Well, that vision for Spotify is no longer.

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What ‘Barbie’, ‘The Idol’, and more say about the future of artists in film

Cover image for What ‘Barbie’, ‘The Idol’, and more say about the future of artists in film

Tatiana Cirisano

8 Jun 2023

Music publishing

2023 is already shaping up to be another big year for music artists in Hollywood. Late last month, Jack Harlow made his acting debut in a Hulu remake of 1992 basketball comedy White Men Can’t Jump . The Weeknd (who is now going by Abel Tesfaye) stars in Max’s controversial new series, The Idol ,...

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