Blog: Music - Page 5

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The rise of the songwriter ‘brand’

Tatiana Cirisano

23 Jul 2024

Music publishing

If you have been drawn into the particular orbit of pop music that includes Olivia Rodrigo, Chappell Roan, and Sabrina Carpenter, you probably know a thing or two about Dan Nigro. Fans have been joining the dots between Nigro and this cluster of emergent pop artists on social media — not only disc...

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Platoon just quietly raised the bar for songwriter services

Cover image for Platoon just quietly raised the bar for songwriter services

Tatiana Cirisano

11 Jul 2024

Business Strategy

Over the past few months, singer-songwriter RAYE has been using her spotlight to campaign for fairer pay for songwriters — advocating for them to receive royalty points on master recordings, per diems for studio time, and more.

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Music isn’t getting worse, genre is

Cover image for Music isn’t getting worse, genre is

Mark Mulligan

10 Jul 2024

A couple of weeks ago Rick Beato put out a video titled “ The real reason why music is getting worse” . The core arguments centre around too many people making music, and tech making it both easier to make music and for people to be lazy creators.

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How DistroKid can leverage its podcast partnership to help artists tell their stories

Cover image for How DistroKid can leverage its podcast partnership to help artists tell their stories

Rutger Rosenborg

27 Jun 2024

music distribution

On the heels of MIDiA’s report “ Defining podcast taste: The universal appeal of music, news, and comedy ”, podcast network Evergreen Podcasts and independent music distributor DistroKid announced a sponsorship deal.

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TikTok’s music master plan is coming into focus

Cover image for TikTok’s music master plan is coming into focus

Tatiana Cirisano

20 Jun 2024

music consumption

Oh how the tables have turned. Just a few months removed from its very public clash with Universal Music Group over music licences, TikTok is reportedly looking to buy up music rights of its own. Not only would this ease TikTok’s reliance on licences, but it would also presumably allow TikTok to p...

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Mainstream is the new niche

Cover image for Mainstream is the new niche

Mark Mulligan

14 Jun 2024

Five years ago, we made the call that ‘niche is the new mainstream’ . Today, this dynamic is so fundamental to music and culture that we are firmly in the stage of second order consequences. Superstars are getting smaller, the long tail is getting longer, and rightsholders are bringing in earnin...

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Did Charli XCX go mainstream, or did the mainstream just go niche?

Cover image for Did Charli XCX go mainstream, or did the mainstream just go niche?

Tatiana Cirisano

13 Jun 2024

fragmented fandom

Consumer behaviour

“ I’m famous, but not quite ,” Charli XCX sings on ‘I might say something stupid’, a moment of honest insecurity amidst the brash club anthems that make up her new album Brat . It is a familiar refrain for the artist, who has spent her decade-plus career wavering between the mainstream and...

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Stability from chaos: How today’s artists find sustainable success in a turbulent music industry

Cover image for Stability from chaos: How today’s artists find sustainable success in a turbulent music industry

Keith Jopling

10 Jun 2024

Audience Insight

How do we take the pulse of success for music artists in 2024? In 'Sustainability from chaos:How today’s artists find sustainable success in a turbulent music industry' , we explore this question from the artist’s point of view and from the perspective of artist services companies.

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Gen AI music platforms are niche among consumers — is being too easy the problem?

Cover image for Gen AI music platforms are niche among consumers — is being *too* easy the problem?

Tatiana Cirisano

6 Jun 2024

artificial intelligence

We all know how hype cycles work: a new technological advancement arrives, and industries rush to apply it to anything and everything. In these situations, it is useful to ask: What problem or need is this technology actually addressing? Usually, the answer is where the real opportunity lies (or, de...

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Billie Eilish delivered a superfan masterclass

Cover image for Billie Eilish delivered a superfan masterclass

Kriss Thakrar

4 Jun 2024

While the industry standard for new releases has long been about scale and velocity, Billie Eilish, her brother Finneas, and Darkroom/Interscope, the labels behind their latest album Hit Me Hard and Soft , have delivered a masterclass in executing a superfan-focused release strategy.

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MIDiA Research 2024-2031 global music forecasts | Rise of the Global South

Cover image for MIDiA Research 2024-2031 global music forecasts | Rise of the Global South

Mark Mulligan

23 May 2024

music forecasts

streaming forecasts

midia forecasts

It appears to be the time of year for music forecasts. Today, MIDiA is proud to announce the release of our global music forecasts report, which marks the tenth year of us building these! The full 75+ page report and 40+ page datasheet for 45+ countries and regions, is available to MIDiA clients and...

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In generative AI and music, will nice guys finish last?

Cover image for In generative AI and music, will nice guys finish last?

Tatiana Cirisano

22 May 2024

artificial intelligence

Generative AI music company Suno has raised $125 million, one of the biggest music-tech funding rounds in history . Founders say they want to ring in “a future where anyone can make music”, but questions remain over whether Suno and its rival, Udio, have trained their models on copyrighted music...

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Apple is not the only one crushing the old music-making paradigm

Cover image for Apple is not the only one crushing the old music-making paradigm

Kriss Thakrar

15 May 2024

music production

Apple is crushing it – literally. The new iPad Pro ad received widespread backlash for its controversial crushing of musical instruments to demonstrate what is ‘packed into’ Logic Pro on the iPad.

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Songwriters, we want to hear from you – take our survey!

Cover image for Songwriters, we want to hear from you – take our survey!

Fernanda Balzaretti

13 May 2024

Music publishing

Songwriters are the backbone of the music industry; however, they are rarely in the spotlight. As with the rest of the industry, songwriters have seen their workflows and income sources turned upside down in the streaming and social media eras.

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Kendrick vs. Drake is a rare ‘mainstream’ moment — and streaming is on the sidelines

Cover image for Kendrick vs. Drake is a rare ‘mainstream’ moment — and streaming is on the sidelines

Tatiana Cirisano

9 May 2024

Bifurcation theory

Over the last week, it has been hard to go anywhere, or speak to anyone, without some mention of the epic diss track battle between Drake and Kendrick Lamar. When is the last time we could say that about a pop culture moment? The domination of Taylor Swift’s Eras Tour is arguably the only bit of m...

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Electronic music, fandom, and the rise of the Global South

Cover image for Electronic music, fandom, and the rise of the Global South

Mark Mulligan

9 May 2024

Electronic music market

dance music market size

I recently presented the tenth edition of the IMS Business Report at the Ibiza-based conference. In MIDiA’s second year creating the report, the findings reveal a global electronic music industry that not only has positive revenue trends but is also experiencing a global cultural resurgence.

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What TikTok and Spotify have in common

Cover image for What TikTok and Spotify have in common

Tatiana Cirisano

2 May 2024

In all likelihood, it has been years since anyone working in music went a week without talking about TikTok. In fact, the same probably goes for anyone with an internet connection. The platform’s clash — and now, reunion — with Universal Music Group; potential to be banned in the U.

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We need ‘real’ artists for the return to reality

Cover image for We need ‘real’ artists for the return to reality

Kriss Thakrar

1 May 2024

The big theme of MIDiA’s 2024 predictions is that ‘ the algorithm is not listening ’. A third of the way into the year, we are seeing more and more evidence that this is the case. The past few years have seen social media feeds become hyper-personalised to the point where algorithms now know u...

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Taylor Swift, The Black Dog, and the fan frenzy flywheel

Cover image for Taylor Swift, The Black Dog, and the fan frenzy flywheel

Kriss Thakrar

25 Apr 2024

A new Taylor Swift album is almost guaranteed to start a fan frenzy - the question is, what form will it take? Breaking Spotify records is a given, but digital consumption is not enough to satiate super fandom.

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Bifurcation theory | How today’s music business will become two

Cover image for Bifurcation theory | How today’s music business will become two

Mark Mulligan

18 Apr 2024

Bifurcation theory

future of music

One of things we pride ourselves on at MIDiA is helping the marketplace peer over the horizon with disruptive, forward-looking ideas and vision. We have a long track record of doing this (you can find a list of report links at the bottom of this post).

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