Blog: Music - Page 15

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The creator economy has a sustainability problem

Cover image for The creator economy has a sustainability problem

Tatiana Cirisano

10 Dec 2021

Last week, The Washington Post published a profile of Twitch gaming streamer, Tyler Steinkamp, a 26-year-old self-made millionaire who daydreams about “how blissful it must be to work in a cubicle”....

min read

Audiomack and the coming monetisation / remuneration tipping point

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Mark Mulligan

8 Dec 2021

digital collectibles

The music business is approaching a monetisation / remuneration tipping point. Long- and mid-tail creators are fast realising that, even with the most revolutionary of changes to royalty structures, streaming...

min read

Music market shares: independent labels and artists are even bigger than you thought

Cover image for Music market shares: independent labels and artists are even bigger than you thought

Mark Mulligan

3 Dec 2021

independent labels

record label market shares

It has been a long time since the music industry has been in such good shape. So long, in fact, that there are not too many executives left who worked through the pre-crash days. 2021 was the year in which...

min read

Believe is building growth stories for local independent labels in India

Cover image for Believe is building growth stories for local independent labels in India

Srishti Das

2 Dec 2021

Believe Digital

emerging markets

Believe Music, launched in France in 2005 with an aim to empower and support independent artists and labels. Since launching in India in 2013, the company has worked hard to bring their values to the Indian...

min read

Looking forward and back: Why song interpolations reflect a new music industry outlook

Cover image for Looking forward and back: Why song interpolations reflect a new music industry outlook

Tatiana Cirisano

2 Dec 2021

music publishing

If many popular songs from the past year sound familiar, it might be because they are. Song interpolations – when artists copy another song’s underlying melody, often with modified lyrics – are increasingly...

min read

Out with viral, in with niche: TikTok’s impact on music changes form

Cover image for Out with viral, in with niche: TikTok’s impact on music changes form

Tatiana Cirisano

26 Nov 2021

In 2020, TikTok users proved their power for turning songs into hits. Tracks associated with dance challenges, memes and other TikTok trends regularly cracked the top 10 of the Billboard Hot 100 songs...

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A red-hot cultural movement (Taylor’s Version)

Cover image for A red-hot cultural movement (Taylor’s Version)

Ashleigh Millar

23 Nov 2021

Here at MIDiA Research, we like to take a deep dive into fandom culture and the effect it has on industry progress and strategy. As of late, we have focused on the success behind tribal fandom (a skill...

min read

Why Bored Ape and other NFTs need music (not just the other way around)

Cover image for Why Bored Ape and other NFTs need music (not just the other way around)

Tatiana Cirisano

17 Nov 2021

Universal Music Group

The popular NFT collection-turned-collective Bored Ape Yacht Club (BAYC) entered the music industry this week, as Universal Music Group (UMG) and Timbaland both announced plans to turn the brand’s trendy...

min read

Can music rights expand to drive the new music creator economy?

Cover image for Can music rights expand to drive the new music creator economy?

Kriss Thakrar

11 Nov 2021

rights acquisition

music publishing

music catalogue M+A

The investment that is pouring into music rights has exploded in recent years, hitting $10 billion at the time of writing and set to increase much further. Many rights acquisitions deals have been based...

min read

Creator consolidation: Fender becomes the next creator tools major

Cover image for Creator consolidation: Fender becomes the next creator tools major

Kriss Thakrar

2 Nov 2021

music production

independent artists

When Francisco Partners brought together Native Instruments and Izotope, it created the first creator tool major . Now a second player has staked its claim: Fender has made one of the biggest creator tools...

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Why Adele is Bond and BTS is Squid Game

Cover image for Why Adele is Bond and BTS is Squid Game

Mark Mulligan

25 Oct 2021

When Spotify announced that Adele had broken the record for the most streams in one day, with 19.8 million streams , the caveat was that this was true as long as you do not include all of the streams BTS...

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Why making memes with creator tools is the new music industry

Cover image for Why making memes with creator tools is the new music industry

Kriss Thakrar

25 Oct 2021

User generated content

music production

The creator tools business has been one of the biggest winners of the pandemic, as people turned to music-making in record numbers. Second-hand gear marketplace, Reverb.com, provided some insight into...

min read

Adele’s success will be best measured in cultural impact – not sales

Cover image for Adele’s success will be best measured in cultural impact – not sales

Mark Mulligan

15 Oct 2021

Adele is something of an anomaly in the modern music business, a throwback to how things used to be. These days even the biggest artists struggle to get mainstream attention for their new releases in a...

min read

Did July 1st 2019 mark the end of Spotify’s music creator dream?

Cover image for Did July 1st 2019 mark the end of Spotify’s music creator dream?

Mark Mulligan

8 Oct 2021

On July 1st2019, Spotify announced that it was closing its system that allowed artists to upload their music directly to Spotify . The move came in the wake of fierce opposition from record labels who...

min read

Live streaming’s second growth phase

Cover image for Live streaming’s second growth phase

Mark Mulligan

6 Oct 2021

live streamed concerts

virtual concerts

Live streaming erupted in 2020 in the wake of the pandemic. As the year progressed, the market transformed rapidly from a bunch of bands playing guitar in their bedrooms to highly produced, ticketed shows...

min read

Is live-stream composition the new formula for a hit album?

Cover image for Is live-stream composition the new formula for a hit album?

Ashleigh Millar

1 Oct 2021

We are no stranger to TikTok and its impact on the music industry, which is changing the structure of the business one viral video at a time. Artists and composers are flocking to the innovative social...

min read

Creator TAMs: a new way to assess the creator economy

Cover image for Creator TAMs: a new way to assess the creator economy

Mark Mulligan

1 Oct 2021

Business Strategy

The music creator tools space is undergoing a change that is simultaneously renaissance and transformation. The creator culture boom has driven an unprecedented degree of investment and investor interest....

min read

Content proliferation is remaking entertainment categories and giving rise to experiential consumption

Cover image for Content proliferation is remaking entertainment categories and giving rise to experiential consumption

Hanna Kahlert

23 Sep 2021

Media and Marketing

The attention economy reaching saturation was a disruptive force in entertainment long before the coronavirus pandemic. Too much competition for too little time meant that audience engagement was increasingly...

min read

UMG’s buoyant stock debut is a new chapter for the music business

Cover image for UMG’s buoyant stock debut is a new chapter for the music business

Mark Mulligan

22 Sep 2021

Business Strategy

Universal Music Group (UMG) had an extremely positive first day of trading as a standalone entity, with shares at one stage trading 35% up from their reference point and making the market cap leap to $55...

min read

‘Middle class’ artists need niche, not scale

Cover image for ‘Middle class’ artists need niche, not scale

Mark Mulligan

17 Sep 2021

Business Strategy

Streaming continues to grow strongly, as evidenced by the 28% growth reported by the RIAA for H1 2021 in the US . Everything looks great for the build-up to the impeding Universal Music Group (UMG) IPO....

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