music industry blog by MIDiA Research

Blog: music industry

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

As Sam Ryder cuts to the chase, the question is do all artists become indie?

Cover image for As Sam Ryder cuts to the chase, the question is do all artists become indie?

Blog post by Keith Jopling

7 Sep 2023

creator economy

Like everyone, I have a basket of core artists I am a dedicated fan of. But there is a wider group of artists I follow and am always intrigued about, both musically and in terms of their career trajectory....

Don’t be fooled by the streams that it’s got, it’s still hip hop from the block

Cover image for Don’t be fooled by the streams that it’s got, it’s still hip hop from the block

Blog post by Kriss Thakrar

15 Aug 2023

Over its 50 years, hip hop has gone from a block party in the Bronx to a conquering global culture. It now accounts for almost a quarter of Spotify streams , with three-quarters of users listening to hip...

What ‘Barbie’, ‘The Idol’, and more say about the future of artists in film

Cover image for What ‘Barbie’, ‘The Idol’, and more say about the future of artists in film

Blog post by Tatiana Cirisano

8 Jun 2023

music publishing

2023 is already shaping up to be another big year for music artists in Hollywood. Late last month, Jack Harlow made his acting debut in a Hulu remake of 1992 basketball comedy White Men Can’t Jump ....

The music industry obsesses over artist performance statistics – where are label performance statistics?

Cover image for The music industry obsesses over artist performance statistics – where are label performance statistics?

Blog post by Keith Jopling

10 Apr 2023

Streaming Music

One of the watchwords in labels recently has been a focus on the ‘value proposition’ for artists, and it is easy to see why. In the streaming and social age, where independent self-releasing artists...

Should streaming take a cue from TikTok’s revamped creator program?

Cover image for Should streaming take a cue from TikTok’s revamped creator program?

Blog post by Tatiana Cirisano

23 Feb 2023

Music Streaming

A year ago, VidCon co-founder and vlogger Hank Green posted a viral YouTube video lambasting TikTok’s $1 billion Creator Fund, claiming it delivered chump change to videos with millions of views. The...

At the Grammys and Super Bowl, the last hurrah of the mainstream era

Cover image for At the Grammys and Super Bowl, the last hurrah of the mainstream era

Blog post by Tatiana Cirisano

14 Feb 2023

Rihanna’s performance at the Super Bowl LVII over the weekend was remarkable for several reasons, but most of all was that she had not performed a show at this scale in seven long years. “The wait...

With its Australia experiment, TikTok gives the music industry the ultimate test

Cover image for With its Australia experiment, TikTok gives the music industry the ultimate test

Blog post by Tatiana Cirisano

9 Feb 2023

independent music

Licensing negotiations between platforms and the music industry come down to one question: which side needs the other more? The more that TikTok needs hit music to attract users, the more leverage the...

Could AI generate music’s Instagram moment?

Cover image for Could AI generate music’s Instagram moment?

Blog post by Tatiana Cirisano

31 Jan 2023

Music Streaming

Pop quiz: Is the hit ‘Kill Bill’ sung by SZA or Ariana Grande? The answer is, of course, SZA, but TikTok users could be forgiven for any confusion. An artificial-intelligence-generated version sung...

What ChatGPT can do for independent music

Cover image for What ChatGPT can do for independent music

Blog post by Tatiana Cirisano

21 Dec 2022

independent music

independent artists

Everyone is talking about ChatGPT , the artificial intelligence (AI) chatbot that could potentially change the music industry. While the conversation has mainly focused on how ChatGPT can help with music...

The cost of music streaming just went up — here is what must come next

Cover image for The cost of music streaming just went up — here is what must come next

Blog post by Tatiana Cirisano

3 Nov 2022

Music Streaming

It is finally happening. Apple Music raised its music streaming subscription price for the first time ever, following price rises from the likes of YouTube and Deezer, and Spotify indicates that it will...

YouTube's secret weapon for overtaking Spotify

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Blog post by Tatiana Cirisano

22 Sep 2022

creator economy

YouTube has not been quiet about its ambitions to overtake Spotify as the music industry’s top revenue driver by 2025. The clock is ticking, and although YouTube is the most popular platform for music...

The future of marketing and A&R is all about scenes

Cover image for The future of marketing and A&R is all about scenes

Blog post by Tatiana Cirisano

15 Sep 2022

Music Streaming

fragmented fandom

Today’s era of hyper-fragmentation raises all sorts of questions for the music industry, in particular marketing and A&R departments. In a landscape where it is harder than ever to have a mainstream...

What happens when content supersedes the creator?

Cover image for What happens when content supersedes the creator?

Blog post by Tatiana Cirisano

25 Aug 2022

creator economy

It is becoming increasingly clear that the future of the user interface looks like a TikTok feed. Companies from Meta to Spotify and Amazon have tested TikTok-like feeds that are focused on discovery,...

From 8-bit to fantasy: Proms’ focus on gaming underscores its cultural relevance

Cover image for From 8-bit to fantasy: Proms’ focus on gaming underscores its cultural relevance

Blog post by Sam Griffin

10 Aug 2022

After the humble beginnings of the first melodic loops from NAMCO’s Rally X , the cultural symphony of music, video, and games has since matured toHildur Guðnadóttir and Sam Slater’s recent score...

Beatport’s LabelRadar acquisition is the latest sign of the platforms era

Cover image for Beatport’s LabelRadar acquisition is the latest sign of the platforms era

Blog post by Tatiana Cirisano

22 Jul 2022

This week, online music marketplace Beatport acquired LabelRadar, a service that streamlines the demo submission process for artists and labels. Following previous strategic acquisitions, the deal represents...

MIDiA music forecasts: the new era of growth

Cover image for MIDiA music forecasts: the new era of growth

Blog post by Mark Mulligan

14 Jul 2022

music forecasts

MIDiA has just published its latest music forecasts, available to clients in full here . Here are some of the highlights. 2021 was a huge year for the recorded music business with retail values up 23%...

A counterculture music industry is emerging — welcome to the platform era

Cover image for A counterculture music industry is emerging — welcome to the platform era

Blog post by Tatiana Cirisano

5 Jul 2022

What do TikTok’s distribution tool , Universal Music Group’s samples marketplace , and Snoop Dogg’s virtual marijuana have in common? On the surface, not much. But beneath, these news headlines are...

Reflections on the music industry at NFT.NYC

Cover image for Reflections on the music industry at NFT.NYC

Blog post by Tatiana Cirisano

23 Jun 2022

At the fourth annual NFT.NYC conference in New York, the sentiment fell somewhere between faint excitement and “so this is still a thing, right?” Unlike this time last year, when the music industry...

Why today’s music creators are no longer playing the fame game

Cover image for Why today’s music creators are no longer playing the fame game

Blog post by Tatiana Cirisano

16 Jun 2022

Music Streaming

creator economy

Since the music industry’s beginnings, success has been tied to fame and fortune. But as more and more artists grow dissatisfied with the harsh economics of streaming, their strategies are changing —...

The record label addiction to virality is about the attention recession, too

Cover image for The record label addiction to virality is about the attention recession, too

Blog post by Tatiana Cirisano

26 May 2022

Content Creators

creator economy

In a painfully-of-the-moment twist of irony, Halsey went viral on TikTok this week for speaking out about the pressure to do just that. “Basically I have a song that I love that I wanna release ASAP,...

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