Blog: music fans

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The music industry wants solutions. But do listeners see problems?

Tatiana Cirisano

17 Apr 2025

Business Strategy

Music

Music streaming

Key takeways from this blog: The music industry’s next phase of growth depends on solving real problems faced by multiple stakeholders – not just one group in isolation Areas like live music demand,...

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Sounds of 2025 | MIDiA and Splice name Pluggnb music’s fastest-growing genre

Tatiana Cirisano

22 Jan 2025

Audience Insight

Cultural trends

YouTube

With one of the largest, most sonically-diverse catalogues of sounds and samples, Splice provides the music that makes the music for producers around the world. So trends in what users are searching for...

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Superfans may not be super enough

Mark Mulligan

4 Aug 2023

Fandom

monetizing fandom

Superfans

There has been a lot of talk recently of music superfans and how they may be the shining light of the industry’s future. Little surprise, given how record labels are trying to establish superfans as...

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How live music will change in the next decade

Tatiana Cirisano

20 Jul 2023

live music

touring

live audiences

The pandemic sent shock waves through the live music industry — a historic, catastrophic disruption to a decades-old business. But just because touring is back, does not mean that we are in the clear....

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A red-hot cultural movement (Taylor’s Version)

Ashleigh Millar

23 Nov 2021

Fandom

music fans

Streaming

Here at MIDiA Research, we like to take a deep dive into fandom culture and the effect it has on industry progress and strategy. As of late, we have focused on the success behind tribal fandom (a skill...

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The oncoming fandom crisis

Mark Mulligan

10 Sep 2021

music fans

Music fandom

Fandom

The Chinese authorities’ crackdown on fandom represents the first major growing pain for the global fandom economy. Tencent Music Entertainment (TME) will likely be the bellwether of this shift, with...

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Chart Of The Week: Music Aficionados

Mark Mulligan

16 May 2016

Chart Of The Week

consumer segmentation

Music

Music Aficionados are consumers that spend above average time and money with music. They represent just 17% of all consumers but a whopping 61% of all recorded music spending. These consumers shape the...

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Music Consumer Segmentation: From Lagging Indicators To Leading Indicators

Karol Severin

5 Dec 2014

attitudinal segmentation

behavioural segmentation

consumer attitudes

This week we published our latest report: “Music Consumer Segmentation: From Lagging Indicators To Leading Indicators”. This report explores how music consumer segmentation needs a reboot for the streaming...

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