Blog: Music creators

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

AI is reshaping the music creator economy, and that change will reshape the music business

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Mark Mulligan

3 Feb 2025

Business Strategy

Creator Economy

MIDiA is pleased to announce the release of not one but two new music creator economy reports. These are our latest " State of the music creator economy "and " Music creator tools forecasts "reports. These...

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The unflattening of music

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Mark Mulligan

30 Jan 2025

Cultural trends

[This post builds on two other recent MIDiA posts: Background music and What got you here ] At the half way point of the decade it is a good time to reflect on how the business of music is reshaping the...

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AI’s creator economy revolution will accelerate if it can join the dots

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Ben Woods

11 Oct 2024

Creator Economy

While generative artificial intelligence (AI) is in its infancy, many people are optimistic about the technology’s potential. Organisations are deploying AI to improve productivity – and creators and...

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Music creator economy: recalibration

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Mark Mulligan

26 Sep 2024

Creator Economy

music creator tools

The music creator economy has been long in the making but was thrust into the wider music industry’s limelight with the Covid lockdowns triggering a surge in new creators. As with any bubble, many creator...

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Songwriters take the stage: a new playbook for a new era

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Tatiana Cirisano

31 Jul 2024

songwriting income

music publishing

In the 2021 report, “ Rebalancing the song economy ”, MIDiA introduced the idea of songs as mini industries. In the streaming era, songs are constantly revived and reimagined — and so long as you...

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Platoon just quietly raised the bar for songwriter services

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Tatiana Cirisano

11 Jul 2024

Business Strategy

Over the past few months, singer-songwriter RAYE has been using her spotlight to campaign for fairer pay for songwriters — advocating for them to receive royalty points on master recordings, per diems...

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Songwriters, we want to hear from you – take our survey!

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Fernanda Balzaretti

13 May 2024

music publishing

Songwriters are the backbone of the music industry; however, they are rarely in the spotlight. As with the rest of the industry, songwriters have seen their workflows and income sources turned upside down...

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Can’t cross the moat? Walk around it

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Mark Mulligan

12 Apr 2024

Creator Economy

consumer creation

The music business is bifurcating. On one side, a new AI, fandom, and creation centred business is coalescing. On the other, the traditional business is pulling the draw bridge over its moat by pushing...

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What is at stake in the TikTok-UMG showdown

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Tatiana Cirisano

1 Feb 2024

Music streaming

Universal Music Group

Music’s biggest on-again, off-again relationship just took a turn for the ugly, as Universal Music Group is pulling its music off TikTok. We have seen this movie before: Every time the music industry...

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Despite its hyper-futurism, 2023 was a return to the past

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Tatiana Cirisano

21 Dec 2023

From politics to tech to entertainment, the past few years can best be described as unprecedented. In 2023, daily life felt especially futuristic and surreal, with artificial intelligence dominating the...

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Artists are speaking out about the content treadmill — is it too late to slow down?

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Tatiana Cirisano

14 Dec 2023

If you were on the music industry bubble of X this week, you probably caught wind of Bethany Cosentino’s honest reflection of her solo album release. For the uninitiated, the frontwoman of cult California...

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State of the music creator economy – The consumer era

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Mark Mulligan

14 Dec 2023

music creator tools

Creator Economy

MIDiA is excited to announce the publication of the latest edition of its annual ‘State of the music creator economy’ report. Based on months of research, MIDiA creator and consumer surveys, market...

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Overanalysing our Spotify Wrapped: what MIDiA’s stats say about the industry

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Tatiana Cirisano

4 Dec 2023

Music streaming

It would not be the holidays without Spotify Wrapped, the ubiquitous marketing scheme that involves Spotify repackaging the vast amount of data it collects about users into fun personalised insights ready...

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The $100m+ in-game opportunity behind music producers

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Kriss Thakrar

15 Nov 2023

monetizing fandom

MIDiA’s latest forecasts predict that the video game industry will be worth over $300 billion in 2030, a figure that makes a minnow out of a music industry that will reach $87 billion in retail terms...

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How Spotify’s new model could accelerate a forking of music

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Tatiana Cirisano

2 Nov 2023

Music streaming

Spotify’s new royalty model is the latest attempt to try to bring streaming royalties in line with the dynamics of todays’ streaming market. It has many laudable objectives and intentions, but there...

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What music could gain from social platform subscriptions

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Tatiana Cirisano

17 Oct 2023

Last week, Epic Games’ comments about “low margins” in the creator economy prompted a burning question : What happens when consumer creations become more popular than the core content they draw from?...

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Music has become a ‘just-in-time’ economy

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Mark Mulligan

16 Oct 2023

The modern day economy is built upon ‘just-in-time’ supply chains. This framework has enabled the benefits of consumerism that we have come to enjoy, such as next day delivery, out of season foods...

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Misaligned incentives make the music business a zero-sum game

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Tatiana Cirisano

17 Aug 2023

streaming services

“Pop Stars Aren’t Popping Like They Used To”, Billboard ’s Elias Leight writes in a recent article, in which record label executives stress over the struggle to break new artists. The article (or...

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Will ByteDance build the first cultural graph for music recommendations?

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Tatiana Cirisano

11 Jul 2023

Music streaming

ByteDance’s long-awaited new subscription streaming app, TikTok Music, is here, with an initial launch in Indonesia and Brazil. The news overshadowed the US beta launch of ByteDance’s new music creation...

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Who tomorrow's music business is being built for

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Tatiana Cirisano

22 Jun 2023

Product Strategy

The creator tools industry, meaning the market for music-making hardware and software, has historically served as the funnel to the recorded music industry. At the centre of that industry are big record...

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