Blog: MrBeast

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Social is the new entertainment; enter MIDiA’s new social vertical

Hanna Kahlert

24 Jul 2024

Social

Audience behaviour

AI

Social platforms are now inextricable from the digital world and every aspect of entertainment. Fans and A&Rs alike discover new music on social platforms. Marketing strategies for artists and concerts...

min read

Why social video platforms should worry about their creators in the squeezed middle

Ben Woods

29 May 2024

Creator tools

Social video

YouTube

The fallout of the pandemic exposed some uncomfortable truths about the creator economy. After an engagement boom during lockdown, the seemingly endless audience for social video content suddenly appeared...

min read

Format versus context: Can a YouTuber make it on TV?

Hanna Kahlert

1 Feb 2024

Media and Marketing

Cultural trends

Fandom

YouTube star MrBeast is making recent headlines for his video upload experiment with X , and now a potential partnership with Amazon Prime Video for a new reality series. The competition to turn the popular...

min read