Blog: monetising fandom

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Fandom reciprocity: Why sustaining a community requires give and take

Laura Fisher

9 Apr 2025

Fandom

Instagram

Music

Key takeaways from this blog: Fandoms are becoming two-way relationships, with artists like AJ Tracey and Maverick Sabre involving fans through grassroots gigs, remix contests, and fan-led tour decisions...

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Two future paths for the vinyl revival

Tatiana Cirisano

31 Oct 2024

Music fandom

Superfans

monetising fandom

The vinyl resurgence is among the top music industry narratives of the past few years, especially given the recent focus on monetising fandom. The elephant in the room is the question of how long this...

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How big can music merch get? MIDiA’s latest report charts the course to $16B by 2030

Tatiana Cirisano

24 Oct 2024

music merchandise

monetising fandom

Superfans

Over the weekend, Billie Eilish launched a pop-up merchandise shop in SoHo, New York, where fans could choose from items like a $20 pair of shoelaces, $30 belt, $30 necktie, and $60 necklace. Partnered...

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Is TikTok becoming a record label? The question misses the point

Tatiana Cirisano

18 May 2022

Music streaming

music industry

Fandom

Every time TikTok does anything that seems to hedge on record label territory, someone inevitably asks the question: is TikTok turning into a record label? Cue the eye-rolls from the music industry. No...

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Kanye’s Stem Player release is a real-time experiment in superfan targeting

Tatiana Cirisano

23 Feb 2022

monetising fandom

Music streaming

Superfans

Never one to follow tradition, Kanye West has announced that his next album, Donda 2 , will not be available on streaming services. Instead, he will release it exclusively on the Stem Player (a handheld...

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Not So Galactico; What Went Wrong for La Liga?

Alistair Taylor

7 Aug 2019

addressable audience

broadcast deals

carriage partnerships

Joris Evers, La Liga’s head of communications, confirmed last week that the rights holder has withdrawn its tender for broadcast rights to Spanish soccer’s premier league in the UK and Ireland after...

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