monetisation blog by MIDiA Research

Blog: monetisation

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

MIDiA webinar: Surviving and thriving in the new era of streaming TV and social video

Blog post by Ben Woods

30 Mar 2023

social media

streaming tv

monetisation

After a prolonged period of unbridled growth, streaming TV and social video platforms have been confronted by multiple challenges in 2023. Subscription growth is slowing and consumer attention is peaking....

Finding the third way for video monetisation

Blog post by Tim Mulligan

2 Mar 2023

Streaming

monetisation

streaming tv

2023 is an inflection point for streaming video; no longer young (Netflix pivoted into subscription video on demand (SVOD) back in 2007), no longer novel (monthly video subscriptions went mainstream in...

The co-op opportunity

Blog post by Perry Gresham

25 Nov 2022

Microsoft

coop games

family-centric

This month Microsoft released the results from a consumer survey they commissioned into Christmas-period gaming habits. According to the survey, video games are a more popular seasonal activity than either...

YouTube's secret weapon for overtaking Spotify

Blog post by Tatiana Cirisano

22 Sep 2022

creator economy

Music creators

YouTube

YouTube has not been quiet about its ambitions to overtake Spotify as the music industry’s top revenue driver by 2025. The clock is ticking, and although YouTube is the most popular platform for music...

BeReal success: where is the popular app headed?

Blog post by Ashleigh Millar

15 Sep 2022

BeReal

Instagram

snapchat

As of the end of August 2022 , BeReal was reported to have 10 million daily active users , not to mention that the app was number one in Apple’s App Store’s free app list in July (in Australia, the...

Lockdown & Dragons: Fantasy proves the fandom effect

Blog post by Hanna Kahlert

8 Apr 2021

Games

Media and Marketing

Fandom

With vaccine rollouts gaining momentum, the post-COVID attention crunch is looming large for the digital entertainment propositions which have all experienced booms over lockdown. The competition is on...

What does the NFT hype mean for artists?

Blog post by Hanna Kahlert

18 Mar 2021

Media and Marketing

NFT

non fungible token

Soon after the #GameStonks event of January 2021 , Elon Musk reined in the increasingly investment-savvy digital sphere back around to cryptocurrency, using his Tesla company to purchase $1.5 billion worth...

Creators Versus Distributors: What Happens When Brands Can No Longer Rely on Their Content?

Blog post by Hanna Kahlert

4 Nov 2019

Colin Kaepernick

digital behaviour

Marketing

At the risk of sounding like a broken record, technology is completely altering the relationship between ‘creators’ and distributors – and it is doing so in a way which is empowering the independent...

YouTube is Monetising Fandom Through Subscriptions

Blog post by Amanda Stears

31 Jul 2019

Fandom

Fine Bros Entertainment

influencer

YouTube is no stranger to subscription models; it had 53 paid channels in 2013 with monthly subscriptions priced from $0.99-$2.99. Four years later, the paid channels were discontinued with YouTube stating...

Is Spotify’s Acquisition of Gimlet (the ‘HBO for audio’) the Beginning of the Audio Influencer Boom?

Blog post by Georgia Meyer

7 Feb 2019

Anchor

app spend

Audio ad engagement

Following six days of speculation, Spotify announced yesterdaythat it is acquiring Gimlet Media (comprising Gimlet – the production house, and Anchor – the production, distribution and monetisation...

How Tencent is Successfully Monetising a Messaging App Ecosystem

Blog post by Alistair Taylor

6 Jul 2018

China

digital content

Facebook

Chinese tech giant Tencent, the company that 12 months ago you probably were not paying attention to, is now the second largest messaging app ecosystem globally, behind Facebook. Tencent is the only company...

Vivendi-Havas: A Music Industry Perspective

Blog post by Zach Fuller

18 May 2017

Access Industries

acquisition

dailymotion

After a quiet period in which music and media assets in general were perceived to be in irreversible decline, the narrative is suddenly changing. The boost in revenue from streaming and the allure of consistent...

Medium’s Job Cuts Are Symptomatic Of A Bigger Issue In Online Publishing Monetisation

Blog post by Zach Fuller

6 Jan 2017

adsense

clickbait

content

Twitter co-founder Evan William’s quality written content platform Medium announced yesterday it would be cutting around a third of its staff, chiefly those in its ad-sales team. In delivering the announcement,...