Blog: mobile messaging platforms

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Profiling The Mobile Messaging User Segment

Karol Severin

6 May 2016

consumer segmentation

Mobile content

Mobile messaging

54% of iOS consumers and 52% of Android consumers now use messaging apps monthly, according to the multinational consumer survey from March 2016 conducted by MIDiA research. Though its proof of popularity...

min read

Facebook Just Claimed A Spot In The Mobile ‘App’ Distribution Of The Future

Karol Severin

13 Apr 2016

app economy

chat bots

F8 event

It’s official. Facebook released the highly anticipated Messenger Platform (Beta) inviting developers to build bots for the messaging platform at the F8 event yesterday. The traditional approach to building...

min read

Snapchat Leaps From Social Media Hype To Messaging Life Companion

Karol Severin

31 Mar 2016

Chat 2.0

Facebook

Mobile content

Snapchat rolled out a new set of features to its chat capabilities yesterday. Besides adding direct voice and video calling capabilities, the ‘Chat 2.0’ now offers a seamless way to switch between...

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Kakao Corp Turns MelOn Into A Full Stack Music Company

Mark Mulligan

12 Jan 2016

full stack

Full Stack Music Company

Kakao Corp

Korean messaging app company Kakao Corp has acquired a 76.4% stake in South Korean entertainment company Loen Entertainment for $1.6 billion , valuing the company at $2 billion. Kakao operates the mobile...

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Facebook Doubles Down On Messaging With Messenger Bots

Karol Severin

7 Jan 2016

chat bots

chat sdk

Facebook

Facebook released a Chat SDK to a limited group of developers allowing them to build official bots on Messenger. When users message these ‘official accounts’, bots can immediately reply with further...

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