Blog: mobile messaging platforms

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Profiling The Mobile Messaging User Segment

Karol Severin

6 May 2016

consumer segmentation

Mobile content

Mobile messaging

54% of iOS consumers and 52% of Android consumers now use messaging apps monthly, according to the multinational consumer survey from March 2016 conducted by MIDiA research. Though its proof of popularity...

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Facebook Just Claimed A Spot In The Mobile ‘App’ Distribution Of The Future

Karol Severin

13 Apr 2016

app economy

chat bots

F8 event

It’s official. Facebook released the highly anticipated Messenger Platform (Beta) inviting developers to build bots for the messaging platform at the F8 event yesterday. The traditional approach to building...

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