Mobile content blog by MIDiA Research

Blog: Mobile content

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Cutting Through The Hype Around Pokemon Go’s Success

Blog post by Karol Severin

26 Jul 2016

The success of Pokemon Go has been impressive so far. However, its achievements are currently over-hyped. Media outlets have been reporting the game’s every new ‘record breaking’ accolade. While...

Quick Take: $100 million Bitmoji’s Are a Defining Moment in Snapchat’s Road to IPO

Blog post by Zach Fuller

20 Jul 2016

It might seem an outlandish sum for comic-strip images, but Snapchat’s $100 million acquisition of Bitstrips will prove a relative pittance if it unlocks the advertising possibilities that convince Wall...

Facebook, India And The Video Download Test

Blog post by Tim Mulligan

11 Jul 2016

emerging markets

Last week it was announced by Techcrunch that Facebook had emailed media partners informing them that it will be trialling the ability to download videos to be viewed offline on the Facebook app. The trial...

Why Organ Donors And The Pursuit Of Health On Mobile Matters To Apple

Blog post by Karol Severin

7 Jul 2016

apple organ donor

A couple of months ago, I wrote about how the health sector will be very important for Apple to keep it’s users loyal and stand out from other handset manufacturers amidst the maturing smartphone market...

Why The New Facebook News Feed Change Favours Users Over Publishers

Blog post by Karol Severin

1 Jul 2016

content publishers

The media (and users) have been on Facebook’s case regarding the way it ranks posts in users’ News Feeds. Claims were made about non-transparency, promoting content that makes more money for Facebook,...

Brexit Implications: How the UK's EU Exit Could Impact Media and Tech

Cover image for Brexit Implications: How the UK's EU Exit Could Impact Media and Tech

Blog post by Zach Fuller

28 Jun 2016

digital outlook

The UK’s vote to leave the European Union sent shockwaves that will continue to reverberate across the globe for years to come. While the potential geopolitical permutations may prove to be era defining,...

Quick Take: Brexit And The UK Media And Tech Sectors

Blog post by Mark Mulligan

24 Jun 2016

media companies

The UK referendum on membership of the European Union has resulted in a vote to leave. There could be countless implications for the UK media and tech sectors but smaller companies such as independent...

What Tencent’s Supercell Takeover Tells Us About The Future Of The App Economy

Blog post by Karol Severin

22 Jun 2016

game app business

Supercell, the company behind Clash of Clans and Clash Royale, agreed to sell 86% of their equity to the Chinese giant Tencent for $8.6 billion. The acquisition catapults the Tencent into being the number...

Watch Out Facebook Messenger: Apple’s iMessage Just Got Serious

Blog post by Karol Severin

17 Jun 2016

Apple’s WWDC this week confirmed that company is getting serious about messaging. At its developer conference it announced a major overhaul for iMessage with the upcoming release of iOS10. While iMessage...

What's Really Behind Apple's App Store Revamp

Blog post by Karol Severin

10 Jun 2016

app advertising

This week Apple announced that major changes are coming to the App Store. Firstly, it will allow all app categories to deploy subscription offerings as a part of their revenue models. Furthermore, if publishers...

Why Twitter Really Made The Changes Around Its Character Limit

Blog post by Karol Severin

27 May 2016

140 characters limit

content distribution

Twitter announced a number of changes this week, which are geared to extend the expression capabilities of the strict 140-character limit. The platform will no longer count media attachments nor ‘@names’...

YouTube’s New Instant Messaging Feature

Blog post by Karol Severin

16 May 2016

consumer behavior

Last week Wired reported that YouTube introduced a messaging feature to a small group of users, allowing them to send instant messages and share videos within YouTube’s mobile app. Though YouTube is...

Chart Of The Week: Mobile App Discovery

Cover image for Chart Of The Week: Mobile App Discovery

Blog post by Mark Mulligan

10 May 2016

Chart Of The Week

Mobile apps are the defining characteristic of the smartphone era and revenue and adoption both continue to boom. A growing marketplace of companies is evolving to help mobile app companies manage the...

Profiling The Mobile Messaging User Segment

Cover image for Profiling The Mobile Messaging User Segment

Blog post by Karol Severin

6 May 2016

consumer segmentation

Mobile messaging

54% of iOS consumers and 52% of Android consumers now use messaging apps monthly, according to the multinational consumer survey from March 2016 conducted by MIDiA research. Though its proof of popularity...

Publishers Are Finally Uniting Against Adblocking Users, But It Won’t Solve The Adblocking Problem

Cover image for Publishers Are Finally Uniting Against Adblocking Users, But It Won’t Solve The Adblocking Problem

Blog post by Karol Severin

29 Apr 2016

adblocker user attitude

adblocker user behavior

As I highlighted in a blogpost in October 2015 – uniting fragmented defence tactics against the already united adblocking consumers is a critical move to mitigate publishers revenue losses. Now half...

Facebook Just Claimed A Spot In The Mobile ‘App’ Distribution Of The Future

Blog post by Karol Severin

13 Apr 2016

It’s official. Facebook released the highly anticipated Messenger Platform (Beta) inviting developers to build bots for the messaging platform at the F8 event yesterday. The traditional approach to building...

Chart Of The Week: More Than Half Of App Users Enable Push Notifications

Cover image for Chart Of The Week: More Than Half Of App Users Enable Push Notifications

Blog post by Mark Mulligan

4 Apr 2016

Chart Of The Week

Convincing mobile app users to opt-in for push notifications is the first challenge in implementing a successful push notification strategy. Based on data collected by MIDiA from 5 leading vendors 53%...

Snapchat Leaps From Social Media Hype To Messaging Life Companion

Blog post by Karol Severin

31 Mar 2016

Snapchat rolled out a new set of features to its chat capabilities yesterday. Besides adding direct voice and video calling capabilities, the ‘Chat 2.0’ now offers a seamless way to switch between...

Could Apple Become ‘What The Doctor Ordered’?

Blog post by Karol Severin

22 Mar 2016

Apple Special Event

Besides the anticipated device shrinking , Apple made another important announcement at its Special Event yesterday. After recapping the tremendous success ResearchKit has had with improving medical research,...

Apple Shrinks The Kids

Blog post by Karol Severin

21 Mar 2016

Apple Special Event

A number of signals were sent by Apple during the Apple Special Event in Cupertino today. Tim Cook started off by sharing that there are now 1 billion Apple devices in use around the world. Furthermore,...

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