Blog: Mobile content - Page 7

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Chart Of The Week: More Than Half Of App Users Enable Push Notifications

Mark Mulligan

4 Apr 2016

Accengage App Boy Chart Of The Week

Convincing mobile app users to opt-in for push notifications is the first challenge in implementing a successful push notification strategy. Based on data collected by MIDiA from 5 leading vendors 53% app users enable notifications.

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Snapchat Leaps From Social Media Hype To Messaging Life Companion

Karol Severin

31 Mar 2016

Chat 2.0 Facebook Mobile content

Snapchat rolled out a new set of features to its chat capabilities yesterday. Besides adding direct voice and video calling capabilities, the ‘Chat 2.0’ now offers a seamless way to switch between various types of communication within a chat session.

Could Apple Become ‘What The Doctor Ordered’?

Karol Severin

22 Mar 2016

Apple Apple Special Event CareKit

Besides the anticipated device shrinking , Apple made another important announcement at its Special Event yesterday. After recapping the tremendous success ResearchKit has had with improving medical research, Apple launched CareKit, a new software framework designed to help developers enable people ...

Apple Shrinks The Kids

Karol Severin

21 Mar 2016

Apple Apple Special Event iPad Pro

A number of signals were sent by Apple during the Apple Special Event in Cupertino today. Tim Cook started off by sharing that there are now 1 billion Apple devices in use around the world. Furthermore, Apple is now 93% energy renewable, with 100% in the US, China and other 21 countries.

Guardian Circle Taps Into The ‘Light Emergency’ Opportunity

Karol Severin

11 Mar 2016

emergency tech Mobile content mobile strategy

Guardian Circle is a new app, which allows you to build groups of ‘guardians’ consisting of personal contacts that you wish to rely on. You cansendalerts to these groups immediately bringing your guardians into an ‘alert room’, where they see your location and can chat with you to figure out...

How YouTubers Monetize A Shift in Social Dynamics: And Why You Should Too

Karol Severin

25 Feb 2016

Content strategy Marcus Butler media content

YouTubers have become some of the biggest reach content creators out there. The likes of Marcus Butler, Zoella and Pewdiepie are living proof that it is completely possible today for a single YouTuber to supersede the reach of large traditional content creators and their programmes for a fraction of...

How Free Is Defining Digital Content Strategy

Mark Mulligan

24 Feb 2016

Add Revenue buzzfeed free

The internet’s ‘gift’ to media companies was free. And it’s the gift that just keeps giving. Record labels, newspapers, online publishers, TV companies, games publishers continue to grapple with how to convince audiences to pay when their product or direct alternatives are ubiquitously avail...

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Snapchat Video Comes Into Its Own

Tim Mulligan

18 Feb 2016

Grammys Instagram Mobile content

So something remarkable happened at this year’s Grammys awards. Not the who, where orwhat about the winners of the world’s most prestigious music awards ceremony. Something far more profound for the future of content discovery and consumption occurred.

Quick Take: Instagram Removes Friction For Super-Users

Karol Severin

8 Feb 2016

audience metrics engagement metrics Instagram

Instagram started testing a functionality that allows switching seamlessly between multiple accounts on mobile. While this might sound like a minor improvement for most casual single-account users, the move directly caters to the demographic segment, which plays a key role in Instagram’s monetizat...

How Ad-blocking Spreads Conflict In A Free For All Ecosystem

Karol Severin

4 Feb 2016

ad blockers Ad Blocking ad-blocker

Last year in September, the release of iOS9 shifted the ad-blocking debate to a new level, not only because general public is becoming increasingly aware of ad blockers, but also because one of the world’s largest tech giants openly supported ad-blocking by implementing the functionality.

Why Apple Will Win The Smartphone Market Maturation

Karol Severin

1 Feb 2016

Apple apple products apple services

Apple is expecting iPhone sales to drop in the next quarter, for the first time ever. Apple’s stock has plummeted more than 6% since the announcement. The iPhone represents the majority of Apple’s revenue and any slowdown in this stream naturally spooks investors.

WhatsApp Drops Annual Fee As It Hits 990 Million Users – Next Stop: Monetization

Karol Severin

18 Jan 2016

Facebook Jan Kaum messenger

The CEO of WhatsApp, Jan Koum, announced in Munich that WhatsApp now has 990million users. There have been many talks about Facebook overpaying for WhatsApp. However, it managed to double its user base since the acquisition and played a significant role in helping Facebook dominate the mobile messag...

Periscope’s About To Change Twitter Forever

Karol Severin

15 Jan 2016

live broadcast Mobile content mobile content strategy

Periscope now plays live streams directly in Twitter feeds on iPhones, with Android and desktop functionality to come. It is a move that will change the way Twitter works and its audience uses it. Though integrating the two was a long anticipated and easily predicted, its potential impact is huge.

Kakao Corp Turns MelOn Into A Full Stack Music Company

Mark Mulligan

12 Jan 2016

full-stack Full Stack Music Company Kakao Corp

Korean messaging app company Kakao Corp has acquired a 76.4% stake in South Korean entertainment company Loen Entertainment for $1.6 billion , valuing the company at $2 billion. Kakao operates the mobile messaging app Kakao Talk which has around 50 million users, 39 million of which are in South Kor...

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Chart Of The Week: Facebook The Full Stack Internet Company

Mark Mulligan

11 Jan 2016

android Apple Chart Of The Week

Facebook has 1.4 billion monthly active users, up by 58% since Q3 2013. Quite simply, Facebook is big and is getting bigger. But the metrics only tell part of the story. Since its inception in 2004 as a networking tool for college kids, Facebook has gone on to become one of the true internet giants.

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Facebook Doubles Down On Messaging With Messenger Bots

Karol Severin

7 Jan 2016

chat bots chat sdk Facebook

Facebook released a Chat SDK to a limited group of developers allowing them to build official bots on Messenger. When users message these ‘official accounts’, bots can immediately reply with further product information, pricing, location, buy buttons etc.

Quick Take: New Facebook Events

Karol Severin

21 Dec 2015

Facebook facebook events Google

Facebook launched a new event browsing experience on iOS. It suggests and allows users to look for events on specific days as well as to adjust their location to see what events are going on anywhere in the world.

MIDiA Predictions 2016: Video Eats The World

Mark Mulligan

18 Dec 2015

Innovation midia predictions 2016 mobile apps

With 2015 rapidly drawing to a close we have taken the opportunity to present the big trends that MIDiA Research believes will shape digital content and media in 2016. The entire findings are available exclusivelyto MIDiA subscribers in the report: “MIDiA Research Predictions, 2016: Video Eats The...

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Why Reddit Has To Get Mobile Right

Karol Severin

15 Dec 2015

app monetization Freemium mobile app strategy

Reddit has had a tough time going mobile. Their initial attempt at an official app failed in 2011. Since then, a plethora of independent Reddit apps emerged, capturing a part of Reddit’s potential mobile audience.

MIDiA Chart Of The Week: The Mobile App Funnel

Mark Mulligan

14 Dec 2015

acquiring mobile users apps Chart Of The Week

App companies lose users and revenue right across the user acquisition and retention process. Thus as the global app market grows the amount of lost revenue accelerates also. MIDiA’s app funnel analysis reveals just where on the customer life cycle users are lost, why they go and provides industry...

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