mobile content strategy blog by MIDiA Research

Blog: mobile content strategy

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Periscope’s About To Change Twitter Forever

Karol Severin

15 Jan 2016

live broadcast

Mobile content

mobile content strategy

Periscope now plays live streams directly in Twitter feeds on iPhones, with Android and desktop functionality to come. It is a move that will change the way Twitter works and its audience uses it. Though...

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The Rise Of Mobile Super-Short Form

Karol Severin

30 Oct 2015

Boomerang

Facebook gif

GIF

GIFs have been around since 1987, Vine popularised the feature case for super-short form content in 2013, but in the last few months it’s been raining super-short form innovation. Recent announcements...

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Snapchat’s ‘Sponsored Lenses’ And The Power Of User Generated Product Placement

Karol Severin

20 Oct 2015

Mobile content

mobile content monetization

mobile content strategy

Snapchat will launch a new advertising format which allows users to include popular branded content as a part of their message or selfie. Snapchat will help design stickers for brands and make them available...

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Verizon's Go90 And The Impact Of Mobile-First Content Strategy

Karol Severin

11 Sep 2015

Go 90

Go90

Mobile content

Verizon’s free, ad-supported mobile video streaming service Go90 launches this week. The service will be available to all users, regardless of being a Verizon customer. The product is aimed at 18-34...

min read