mobile content monetization blog by MIDiA Research

Blog: mobile content monetization

WhatsApp Drops Annual Fee As It Hits 990 Million Users – Next Stop: Monetization

Blog post by Karol Severin

18 Jan 2016

The CEO of WhatsApp, Jan Koum, announced in Munich that WhatsApp now has 990million users. There have been many talks about Facebook overpaying for WhatsApp. However, it managed to double its user base...

Snapchat’s ‘Sponsored Lenses’ And The Power Of User Generated Product Placement

Blog post by Karol Severin

20 Oct 2015

Mobile content

mobile content monetization

mobile content strategy

Snapchat will launch a new advertising format which allows users to include popular branded content as a part of their message or selfie. Snapchat will help design stickers for brands and make them available...