Blog: Mobile content

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings

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Hanna Kahlert

30 Sep 2021

Three years ago, MIDiA first proposed that consumer attention was becoming saturated – meaning that all entertainment propositions would not only be competing with similar entertainment types, but also...

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UGC vs. Premium: Is the video valuation bubble big enough to burst?

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Hanna Kahlert

21 May 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand,...

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Oracle and Walmart re-emerge to take on the future of a US TikTok

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Hanna Kahlert

22 Sep 2020

Since the announced US ban of ByteDance and WeChat in August, the future of the widely popular short-form social video app TikTok has been murky and vaguely chaotic. Two weeks ago, Microsoft and Walmart...

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Facebook’s “Reels” bid to move into TikTok gap will fail

Cover image for Facebook’s “Reels” bid to move into TikTok gap will fail

Hanna Kahlert

17 Aug 2020

The rollout of Instagram Reels comes cleverly timed, sweeping in the wake of the announced TikTok ban to claim the many app users who will be searching for a new proposition on which to spend their attention....

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Forget Virtual – UFC and NRL going Remote

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Alistair Taylor

10 Apr 2020

Associated Press

With fans currently starved of sports entertainment during lockdown, rights holders are jumping out of the gate to be the first to put on live sports to serve any form of quick fix to see a jump in engagement....

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Self-Isolation: DAZN Concedes to COVID-19

Alistair Taylor

6 Apr 2020

additive services

all-encompassing offering

Sports streaming insurgent DAZN has announced last week it plans to inform rights holders of its intent to defer its payments of rights fees for any content not yet delivered (i.e. postponed / cancelled...

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Tale of the Tape: UFC or Bundle Driving ESPN+ Adoption?

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Alistair Taylor

11 Feb 2020

Walt Disney’s pureplay sports streaming service ESPN+, which launched back in April 2018, has surpassed 7.6 million paid subscribers, Disney’s chief executive Bog Iger reported during last week’s...

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Peacock Goes for Gold

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Alistair Taylor

23 Jan 2020

On the 16 th of January , Comcast (owner of NBCUniversal) unveiled further details of its direct to consumer (D2C) proposition, Peacock. Peacock is set to debut on the 15 th of April exclusively for Comcast’s...

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Amazon One - Family Christmas Nil

Alistair Taylor

18 Dec 2019

addressable audience

AFC Bournemouth

ageing audience

Ever since the English Premier League (EPL) awarded rights to tech major Amazon in June 2018, the excitement for December 2019 and how Amazon’s live stream delivery would pan out has been palpable. The...

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Hotstar's potential Disney+ partnership raises brand challenges

Amanda Stears

12 Dec 2019

21st Century Fox

Yesterday Indian streaming service Hotstar published its 2019 India Watch Report . Hotstar (a fully-owned Disney subsidiary since the 21CF acquisition by Disney back in March of this year) now boldly states...

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Disney+ Recovers From Initial Blunder to Surpass 10 Million Sign Ups on Debut!

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Alistair Taylor

14 Nov 2019

21st Century Fox

all-encompassing offering

AppleTV+. Market saturation

Disney claims unexpected traffic on its newly-launched service was at fault for the buffering and technical issues of Disney+’s launch Tuesday . The issues highlight just how difficult it is transitioning...

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The Enduring Role of Niche VOD Services and Targeted Short Form Content

Amanda Stears

6 Nov 2019

On September 19 Viacom Media Networks launched BET+, an over-the-top (OTT) service focusing on African American culture. The $9.99 a month subscription video on demand (SVOD) service is joint venture between...

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NFL Adding Music to Its Playbook

Cover image for NFL Adding Music to Its Playbook

Alistair Taylor

4 Nov 2019

archived footage

curated playlists

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently- announced partnerships...

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Indonesia’s Gojek Rivals Netflix with New Streaming Service GoPlay

Amanda Stears

8 Oct 2019

Indonesia’s leading mobile payment platform and tech unicorn Gojek launched its video-on-demand (VOD) service on 26 September. This comes shortly after its extension into the gaming industry with its...

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Why Short Form Content Resonates with Younger Generations

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Amanda Stears

2 Oct 2019

digital natives

Digital natives – be they classified as millennials or generation Z – have always had the term “instant gratification” associated with them. This is a reflection of the way technology has shaped...

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Knock On: Rights Holders Cannot Chance Latency?

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Alistair Taylor

26 Sep 2019

broadband providers

The IRB Rugby World Cup (RWC) commenced last Friday with hosts Japan producing a fine victory over second-time qualifiers Russia, 30-10. The first RWC to be held in Asia provides Australasian countries...

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Could a Recession Change the Tide for Sports Rights Allocation?

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Alistair Taylor

24 Sep 2019

additive services

all-encompassing offering

Revenue remains rights holder’s priority qualifier for allocating rights. However, with an impending recession, we are likely nearing an inflection point whereby rights holders may start to look towards...

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Demographic cliff: Is gaming sports’ biggest problem?

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Alistair Taylor

14 Aug 2019

daily active usage

Is the peaking attention economy the underlying cause for the decline in sports consumption from the younger demographic, or is it the mediums through which rights holders are distributing sports content...

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Not So Galactico; What Went Wrong for La Liga?

Cover image for Not So Galactico; What Went Wrong for La Liga?

Alistair Taylor

7 Aug 2019

addressable audience

broadcast deals

carriage partnerships

Joris Evers, La Liga’s head of communications, confirmed last week that the rights holder has withdrawn its tender for broadcast rights to Spanish soccer’s premier league in the UK and Ireland after...

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Tencent Renewal: NBA the Envy of Global Sports Rights Holders?

Alistair Taylor

1 Aug 2019

Chinese Basketball Association

custom interactive services

The National Basketball Association (NBA) and Chinese tech conglomerate Tencent have announced a five-year extension of their existing partnership, with Tencent acting as the NBA’s official digital partner...

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