78% of mobile app revenue is concentrated in 26% of app buyers with the majority of that revenue driven by in-app purchases. These ‘whales’ are the beating heart of the mobile app economy but their...

The mobile app economy is one of the success stories of the paid content marketplace generating $25 billion in global revenue in 2014. But paid users are a distinct minority. For the mobile app economy’s...

Spending money on or in apps is a niche activity. The majority (58%) of that niche is aged between 25-34 years old. The age distribution will however become more even in the upcoming years. Younger consumers...