Blog: Mobile App Buyers

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

MIDiA Chart Of The Week: Mobile App Buyers

Mark Mulligan

16 Nov 2015

app spending

app whales

apps

78% of mobile app revenue is concentrated in 26% of app buyers with the majority of that revenue driven by in-app purchases. These ‘whales’ are the beating heart of the mobile app economy but their...

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MIDiA Research Chart Of The Week: Global Mobile App Buyers 2013 To 2020

Mark Mulligan

27 Oct 2015

app buyers

app economy

app economy forecasts

The mobile app economy is one of the success stories of the paid content marketplace generating $25 billion in global revenue in 2014. But paid users are a distinct minority. For the mobile app economy’s...

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