millennials blog by MIDiA Research

Blog: millennials

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Music streaming’s looming generational blind spot

Tatiana Cirisano

6 Apr 2023

Music Streaming

millennials

gen z

Music streaming platforms have clamoured to attract Gen Z, with good reason. The cool, new kids out-stream everyone and are pioneering new ways to engage with music, yet they are spending more time on...

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Spotify launches audiobooks in the US – but you have to buy them

Annie Langston

22 Sep 2022

Spotify

audiobooks

audience

Spotify has officially launched its audiobook vertical for US listeners. Spotify previewed this vertical at its Investor Day in June, in addition to announcing its purchase of Findaway , an audiobook distributor....

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The revolving door of celebrity podcast announcements aims to bring the masses to audio

Annie Langston

30 Jun 2022

Podcasts

celebrity

Spotify

The investment in the digital audio market began with splashy celebrity deals and now even more big names are flocking to the format. One of the first big announcements in celebrity podcasts was that of...

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O’Brien purchase targets millennials, but what about the rest?

Annie Langston

9 Jun 2022

SiriusXM

Radio

gen z

The audio battle started with major network acquisitions, such as Amazon’s purchase of Wondery and Spotify’s acquisitions of Gimlet , The Ringer and Paracast . Now, SiriusXM is stepping into the ring...

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Why Short Form Content Resonates with Younger Generations

Amanda Stears

2 Oct 2019

China

digital natives

douyin

Digital natives – be they classified as millennials or generation Z – have always had the term “instant gratification” associated with them. This is a reflection of the way technology has shaped...

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UK Baby Boomers Are Growing Binge Watchers

Amanda Stears

21 Aug 2019

binge watch

cord cutters

linear tv

31% of baby boomers in the UK are in the habit of binge-watching TV shows, according to the MIDiA Research Q2 2019 Consumer Survey. While millennials and gen Z are still at the forefront of the binge-watching...

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Guess Who Gen Z Prefers For Music: Spotify Or YouTube?

Mark Mulligan

29 Jun 2017

gen z

millennials

Spotify

It is still common to hear people talk about Millennials as if it is one amorphous group. In actual fact, Millennials are now 2 entirely distinct generations, not 1. In addition to the core Millennials...

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Is TPG’s Investment In Vice Overstating The Millennial Audience?

Zach Fuller

22 Jun 2017

mass media

Media

millennials

TPG's investment of $450m in Vice Media this week has valued the company at $5.7bn. CEO Shane Smith described the move as enabling the company he founded initially as a magazine in 90s Montreal to achieve...

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