Blog: metaverse

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The rise of the IP bank

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Tim Mulligan
Post-lockdown saw the rise of media fusion into mainstream media formats, with games titles such as The Last of Us being made into episodic TV series. This followed the metaverse V1 experiences of live streamed music concerts from the likes of Travis Scott and Marshmello in Epic Game’s Fortnite .
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The future is interoperability: Why Threads could beat Twitter through the Fediverse

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Hanna Kahlert
While Elon Musk has been posturing public beef with Mark Zuckerberg (challenging him to a cage match, practicing with former MMA champions, public callouts on Twitter, requesting very personal measurements), Zuckerberg has responded in a more traditional way (aside from his own training pictures) with the launch of Threads, Twitter’s biggest competitor to-date.
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The future lies beyond tech – a long(er) read

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Hanna Kahlert
As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question : is this it for the tech industry? Planning for 2023 seems to mean planning for disruption, and this is no easy thing to do – especially given the changes already wrought by the last three years of predominately virtual working.
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Web 3.0 is a lane, not a highway

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Mark Mulligan
Facebook was not the first web 2.0 company, but it was the one that took it mainstream to a global audience. Consumers’ digital lives would never be the same again. Whereas web 1.0 had enabled them to visit and read websites, much like a digital evolution of newspapers and magazines, Facebook enabled consumers to participate, to comment, upload photos, converse, etc.
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Meta’s 2024 vision for AR glasses demonstrates the tech barrier to the metaverse

Cover image for Meta’s 2024 vision for AR glasses demonstrates the tech barrier to the metaverse
Hanna Kahlert
Mark Zuckerberg is pushing for an ‘iPhone moment’ with his company’s Project Nazare, announcing AR glasses due to come in 2024, with hints at upgrades already in the works for 2026 and 2028. Not only would this cast his company in a new light, embattled as it is by regulatory attempts and negative PR, which the rebrand from Facebook to Meta has failed to shake entirely, but it would also place Meta at the ideal position to facilitate the interaction between consumers and the proposed metaverse – an underpinning for the predicted Web 3.
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Why Instagram will introduce NFTs to the gig economy in a big way

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Hanna Kahlert
In a conversation at SXSW, Mark Zuckerberg dropped that Instagram was going to be incorporating NFTs in the ‘near term’, pending some technological tweaks. While he was sparse on the detail, initial stages would likely allow users to bring their existing NFTs on the platform, and later on, potentially it would become possible to mint NFTs on the platform itself.
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Why the rise of a (former) political leader in the ranks of Meta spells regulatory compromise ahead

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Hanna Kahlert
This Wednesday, Nick Clegg – former MP and deputy Prime Minister of the UK – was promoted to President of Global Affairs at Meta, reporting directly to Mark Zuckerberg himself. According to Zuckerberg, “Nick will now lead our company on all our policy matters, including how we interact with governments as they consider adopting new policies and regulations, as well as how we make the case publicly for our products and our work.
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Facebook is about to disrupt itself out of existence…again

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Mark Mulligan
Facebook’s rebranding to Meta can be interpreted in many ways. It can be seen as: following Google / Alphabet’s lead in communicating a new chapter in its business; putting distance between the company and its most well-known app, ahead of it beginning to decline; shifting the story away from whistleblower and ethics narratives; signalling a major strategic reboot.
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