messaging platforms blog by MIDiA Research

Blog: messaging platforms

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Could Facebook Spell Trouble For Snapchat’s IPO?

Karol Severin

2 Dec 2016

Facebook

Instagram

messaging platforms

Snapchat is gearing up for its IPO which, if successful, could provide enough capital to finalize the company’s pivot from a trendy social messaging app into a full-fledged mobile platform. With new...

min read

Why Disney Is Going Into Mobile Messaging

Karol Severin

5 Aug 2016

Disney

Disney Mix

messaging apps

Disney announced a launch of Disney Mix, a messaging platform aimed at kids, tweens and their families. This is an important case to watch because it shows that: In a seemingly crowded space, there is...

min read

Watch Out Facebook Messenger: Apple’s iMessage Just Got Serious

Karol Severin

17 Jun 2016

App Drawer

Apple

iMessage

Apple’s WWDC this week confirmed that company is getting serious about messaging. At its developer conference it announced a major overhaul for iMessage with the upcoming release of iOS10. While iMessage...

min read