Blog: media consumption

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

The podcast listener journey reveals a desire for human connection

Rutger Rosenborg

21 Jan 2025

Audience Insight

YouTube

TikTok

As the global podcast industry zeros in on video – especially social video – one overlooked discovery source has never really gone away: word of mouth. Despite a format that was born to be digital,...

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The frequency factor - when daily just isn’t enough

Mark Mulligan

22 Jul 2024

Entertainment behaviour

media consumption

Daily Active users

In our digital lives today, we tend to use our favourite apps throughout the day. So, why does the entertainment tech industry still focus on daily, weekly, or, in way too many cases, monthly usage (we’re...

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The attention economy after the lockdown boom

Mark Mulligan

25 Nov 2021

Attention economy

Attention

media consumption

The attention economy is the cornerstone of all entertainment businesses. Throughout the 2010s, it just grew and grew, with more and more digital entertainment options filling consumers’ downtime. Staring...

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Music and podcasts are competing for the same time

Mark Mulligan

28 May 2021

Podcasts

Streaming Music

media consumption

The pandemic changed media consumption. Consumers acquired an extra 12% of entertainment time and though everything was up, some categories grew much faster than others. One of the biggest gainers was...

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The COVID bounce and the coming attention recession

Mark Mulligan

19 Feb 2021

media consumption

entertainment consumption

audiobooks

2020 was by any measure a unique year in modern times. While the societal impact of the pandemic was, and continues to be, horrific, for the entertainment industries it was a year of plenty. At the start...

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Bundesliga Offers Reality Check for What to Expect of Sport Post-COVID-19

Alistair Taylor

21 May 2020

AFL

AGF Aarhus

ar

Football (via the Bundesliga) finally returned to screens last weekend, not only serving starved sports fans with content during lockdown, but more importantly demonstrated what we can expect live football...

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