Media and Marketing blog by MIDiA Research

Blog: Media and Marketing - Page 30

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

YouTube Gets Into The Subscription Game

Tim Mulligan

2 Oct 2015

Media and Marketing

YouTube’s announcement that content owners on its platform have until October 22nd to agree to the terms and conditions of its forthcoming ad free subscription service is a herald of significant forthcoming...

min read

Amazon And Netflix Sweep Up At The Emmys

Tim Mulligan

24 Sep 2015

Media and Marketing

Sunday’s Emmy awards officially recognized what the TV industry has known for the last few years: quality drama is being made for exclusive distribution on Subscription Video Services (SVOD). Since 2013...

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Why App Publishers Could Be The Winners Of The Adblocking Boom

Karol Severin

24 Sep 2015

Less than 48 hours after the launch of iOS 9 multiple ad blocking apps already dominated the iOS paid app charts across key markets. The ad blocking boom has sent first shivers down the spines of the whole...

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Is Smartphone Dominance Slowing Down Innovation?

Karol Severin

15 Sep 2015

In 2009, young prodigy Pranav Mistry introduced his SixthSense Technology Device at a Ted event. The possibilities seemed endless. If you don’t know SixthSense, please watch this video to understand...

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Verizon's Go90 And The Impact Of Mobile-First Content Strategy

Karol Severin

11 Sep 2015

Verizon’s free, ad-supported mobile video streaming service Go90 launches this week. The service will be available to all users, regardless of being a Verizon customer. The product is aimed at 18-34...

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Amazon Underground Challenges Dynamics Of The App Economy

Karol Severin

27 Aug 2015

Amazon Underground

Amazon has partnered with developers to make over $10,000 worth of games, apps and in-app items for free. Instead of traditional monetization models, Amazon will pay developers based how long consumers...

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Decoding The App Buyer: Whales Vs. Minnows

Karol Severin

4 Aug 2015

app consumer segmentation

app monetisation

The global app economy is maturing and as a result, growth through scale will become increasingly more limited. Consequently, growth through ARPU will become more of a strategic focal point for app stakeholders....

min read

Amazon Prime Music Shows Us Why Catalogue Size Doesn't Matter

Mark Mulligan

29 Jul 2015

Music Streaming

This week Amazon launches its streaming music service Amazon Prime Music in the UK. Amazon has long been the sleeping giant of digital music. In the days of CD ecommerce it ruled the roost, the dominant...

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A Glimpse Into the Future Of Video Consumption

Mark Mulligan

19 Jul 2015

Something momentous is happening amongst the future generation of Video consumers. According to a report from Miner & Co Studio, 57% of parents surveyed said that their children now prefer to watch...

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A Glimpse Into The Future Of Video Consumption

Tim Mulligan

10 Jul 2015

Media and Marketing

Something momentous is happening amongst the future generation of Video consumers. According to a report from Miner & Co Studio, 57% of parents surveyed said that their children now prefer to watch...

min read

The Rise Of The Anthology & What It Tells Us About The New Video Content Paradigm

Tim Mulligan

29 Jun 2015

Media and Marketing

This week saw the launch of the second season of True Detective. When the HBO original show first aired in January 2014 it was widely acclaimed for its measured and original interpretation of a tired old...

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Apple Music, Pharrell Williams And The Exclusives Wars

Mark Mulligan

24 Jun 2015

exclusive content

Apple’s forthcoming streaming service Apple Music has been making no end of headlines . So far Apple is coming out on top and the latest development shows just how Apple intends to fully use its power...

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Ali Baba's New Video Streaming Service Sheds A Light on Netflix's Global Strategy

Tim Mulligan

17 Jun 2015

On Monday, Alibaba announced during its CEO’s latest US tour that it will launch a new video streaming service in China. The Tmall Box Office (TBO) will go live in July and will include original content...

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Three Takeaways From The Noah Conference 2015

Karol Severin

16 Jun 2015

Last week I got to peek-in on the last day of NOAH 2015 conference in Berlin. It was a great experience, which I strongly recommend it to everyone in the world of media, tech and investment. Hot topics,...

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Three Takeaways from Apps World Berlin 2015

Karol Severin

6 May 2015

Media and Marketing

The rise of Google Play in Germany In January 2013 Google Play monthly revenue in Germany was only a quarter of iOS App Store revenue. But in January 2015 Google Play revenue surpassed iOS in Germany....

min read

Why App Deletion Is The Next Big App Economy Challenge

Karol Severin

17 Apr 2015

Media and Marketing

28% of smartphone users delete an app within one month of downloading it. There are numerous catalysts: boredom with apps, end of a trial period, being fed up with prompts to pay or simply exhausting the...

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How Apple Subscriptions Will Change Streaming

Mark Mulligan

1 Apr 2015

All of the talk this week has been of Jay-Z’s TIDAL and how it might change the streaming market. In reality it is another new entrant that will have biggest near term impact: Apple’s forthcoming music...

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Why Netflix And Amazon Want Jeremy Clarkson

Mark Mulligan

26 Mar 2015

exclusive content

jeremy clarkson

The BBC’s decision not to renew the contract of the ever-controversial Top Gear presenter Jeremy Clarkson has generated far more than its fair share of media attention. It has even triggered responses...

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Samsung And The Smartphone Leader's Poisoned Chalice

Mark Mulligan

9 Jul 2014

Media and Marketing

Samsung just announced a forecast 25% profit drop in Q2 2014 results with softening smartphone sales the key culprit. Samsung is learning the same hard lesson that Nokia did: that the smartphone game is...

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Media, Technology And The Innovator Hegemony

Mark Mulligan

1 Jul 2014

Media and Marketing

We are at critical juncture in the evolution of digital content. Digital consumption of content, spurred by accelerating adoption of smartphones and tablets, is crashing towards the mainstream, while traditional...

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