Media blog by MIDiA Research

Blog: Media

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

A regulation-heavy year for social for social looms in 2025

Cover image for A regulation-heavy year for social for social looms in 2025

Hanna Kahlert

17 Dec 2024

Product Strategy

The UK’s communications regulator, Ofcom, has published guidelines around the Online Safety Act, warning that most social platforms are not adequately meeting standards. Sites that fail to comply can...

min read

Greatest Hits Radio is a strategy execution masterclass for ‘old media’ incumbents

Cover image for Greatest Hits Radio is a strategy execution masterclass for ‘old media’ incumbents

Keith Jopling

14 Mar 2023

Credit where it is due, Bauer Media’s launch and rollout of Greatest Hits Radio (GHR) is the best execution of strategy we have seen in a while by an incumbent media business. Not something you would...

min read

Why Musk’s Twitter takeover will not be the last attempt at a social platform acquisition

Cover image for Why Musk’s Twitter takeover will not be the last attempt at a social platform acquisition

Hanna Kahlert

21 Apr 2022

Elon Musk is not one to shy away from making waves with strategic curveballs – and his latest moves to acquire Twitter are no exception. Less than a month after attaining the second largest shareholding...

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Why entertainment could reach new levels of fragmentation in 2022

Cover image for Why entertainment could reach new levels of fragmentation in 2022

Hanna Kahlert

6 Apr 2022

Since the direct-to-consumer (D2C) ‘big bang moment’ of video in 2019, entertainment propositions have been multiplying rapidly across all entertainment genres. This is about to become critical as...

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Government intervention in digital entertainment and social media is now a reality

Cover image for Government intervention in digital entertainment and social media is now a reality

Hanna Kahlert

9 Sep 2021

The tension between rapidly innovating tech and government regulations seems to be peaking at long last. China has made the first comprehensive move to crack down on digital entertainment , with children...

min read

UGC vs. Premium: Is the video valuation bubble big enough to burst?

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Hanna Kahlert

21 May 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand,...

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Fans come first in the attention recession

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Hanna Kahlert

2 Mar 2021

Media and Marketing

As vaccine rollouts gain momentum, the clock is ticking on the attention boom enabled by lockdowns over the last 12 months. The 12% of additional time spent on entertainment is going to contract sharply...

min read

What measures an artist's success in today's music industry?

Cover image for What measures an artist's success in today's music industry?

Keith Jopling

23 Dec 2020

Streaming Music

It’s that time of year again for lists. Endless top albums and song rankings that can be a bonus for a music artist to be included on. A placement on an influential list (which ones those are is more...

min read

Facebook faces anti-trust lawsuits, sounding a warning to big tech

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Hanna Kahlert

16 Dec 2020

Last Wednesday, 48 US State attorneys general and the US Federal Trade Commission filed lawsuits against Facebook, echoing the hearings before Congress earlier this year in declaring that the company’s...

min read

Why TikTok’s regulatory countdown has been extended yet again

Cover image for Why TikTok’s regulatory countdown has been extended yet again

Tim Mulligan

20 Nov 2020

One of the many knock-on effects of this month’s US Presidential election has been the temporary reprieve granted to social video app TikTok. The app is owned and operated by ByteDance, the Beijing-based...

min read

Turning fandom into revenue: Why UGC is the next big revenue maker for the content industries

Cover image for Turning fandom into revenue: Why UGC is the next big revenue maker for the content industries

Keith Jopling

28 Oct 2020

In our recent report The Rising Power of UGC , in association with Audible Magic we identified that the music industry could unlock as much as $6 billion in revenues from UGC by 2022. Such an outcome would...

min read

Facebook’s “Reels” bid to move into TikTok gap will fail

Cover image for Facebook’s “Reels” bid to move into TikTok gap will fail

Hanna Kahlert

17 Aug 2020

The rollout of Instagram Reels comes cleverly timed, sweeping in the wake of the announced TikTok ban to claim the many app users who will be searching for a new proposition on which to spend their attention....

min read

MIDiA's Recovery Economics principles for competing effectively post lockdown

Cover image for MIDiA's Recovery Economics principles for competing effectively post lockdown

Dara Jegede

11 Jun 2020

covid-19 impact

If you missed our webinar on how media and entertainment will evolve post lockdown and how companies should adapt, the recording is available below. MIDiA analysts present in this webinar how the entertainment...

min read

Premier League Acknowledges Priorities Have Changed During Lockdown

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Alistair Taylor

11 Jun 2020

artificial crowd noise

The English Premier League (EPL) is set to return to screens next Wednesday, over three months since the last fixture graced our screens. Considering the pandemic enforced-postponement has deprived sports...

min read

New Webinar on What Comes After Lockdown

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Mark Mulligan

9 Jun 2020

Want to know what happens in the post-Lockdown era? Join us for our free-to-attend Recovery Economics webinar tomorrow (Wednesday 10thJune) at 4pm BST / 11am EST / 8am PT for insight on music, radio,...

min read

To be Silent is to be Complicit – On Which Side of History Will the NFL be Remembered?

Cover image for To be Silent is to be Complicit – On Which Side of History Will the NFL be Remembered?

Alistair Taylor

3 Jun 2020

Blacklivesmatter

blackouttuesday

Yesterday, social media went silent as it observed #BlackOutTuesday . Following George Floyd’s killing by a Minneapolis police officer, athletes and teams have all spoken up in solidarity, demanding...

min read

Recovery Economics | Bounce Forward not Back

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Mark Mulligan

28 May 2020

COVID-19 social distancing measures caused unprecedented dislocation to the entertainment economy. With a recession now a question of ‘how bad’ rather than ‘if’, entertainment companies have to...

min read

Move Over Mickey, The NBA is Set to Become Disney World’s Star Attraction

Cover image for Move Over Mickey, The NBA is Set to Become Disney World’s Star Attraction

Alistair Taylor

27 May 2020

Australian Rules Football

COVID-19 forced sports leagues to think outside the box for restarting live sports. The UFC wanted to rent a private island , the NRL to ferry players to and from games, and the WWE performed to empty...

min read

The Last Dance – ESPN Raining Threes

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Alistair Taylor

18 May 2020

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, US broadcaster ESPN played its trump card to capitalise on the thirst for stimulating content during...

min read

‘You’re Not Singing Anymore’ - English Premier League Set to Lose Over $1 Billion

Cover image for ‘You’re Not Singing Anymore’ - English Premier League Set to Lose Over $1 Billion

Alistair Taylor

7 May 2020

The English Premier League (EPL) is faced with the very real possibility that it will have to play out the entirety of the 2020/2021 soccer season behind closed doors, starving teams of more than $1 billion...

min read

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