Marketing blog by MIDiA Research

Blog: Marketing - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

How should we celebrate fame in today’s music business?

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Keith Jopling

29 Apr 2021

Doom scrolling on socials is something I try to avoid, but like most 21st century humans living through the pandemic life, I occasionally fall short. Such as this weekend when scrolling through Instagram...

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New artists, does it pay to be streaming first?

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Keith Jopling

10 Feb 2021

Streaming Music

This is part 2 of my "marketing long read" posts, part 1 focused on Catalogue . In a recent interview with Steve Lamacq, Dave Grohl of the Foo Fighters told him “We don’t have anyone else making decisions...

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Songs are the golden eggs in music catalogues, but who is looking after the goose?

Cover image for Songs are the golden eggs in music catalogues, but who is looking after the goose?

Keith Jopling

20 Jan 2021

music catalogue

Marketing Long Read Part 1: Catalogue & Song Management It will not have escaped your attention that music catalogues are changing hands for serious sums of money. The race to acquire the songwriters’...

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Facebook faces anti-trust lawsuits, sounding a warning to big tech

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Hanna Kahlert

16 Dec 2020

Last Wednesday, 48 US State attorneys general and the US Federal Trade Commission filed lawsuits against Facebook, echoing the hearings before Congress earlier this year in declaring that the company’s...

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MIDiA's Recovery Economics principles for competing effectively post lockdown

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Dara Jegede

11 Jun 2020

covid-19 impact

If you missed our webinar on how media and entertainment will evolve post lockdown and how companies should adapt, the recording is available below. MIDiA analysts present in this webinar how the entertainment...

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New Webinar on What Comes After Lockdown

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Mark Mulligan

9 Jun 2020

Want to know what happens in the post-Lockdown era? Join us for our free-to-attend Recovery Economics webinar tomorrow (Wednesday 10thJune) at 4pm BST / 11am EST / 8am PT for insight on music, radio,...

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To be Silent is to be Complicit – On Which Side of History Will the NFL be Remembered?

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Alistair Taylor

3 Jun 2020

Blacklivesmatter

blackouttuesday

Yesterday, social media went silent as it observed #BlackOutTuesday . Following George Floyd’s killing by a Minneapolis police officer, athletes and teams have all spoken up in solidarity, demanding...

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Recovery Economics | Bounce Forward not Back

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Mark Mulligan

28 May 2020

COVID-19 social distancing measures caused unprecedented dislocation to the entertainment economy. With a recession now a question of ‘how bad’ rather than ‘if’, entertainment companies have to...

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Move Over Mickey, The NBA is Set to Become Disney World’s Star Attraction

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Alistair Taylor

27 May 2020

Australian Rules Football

COVID-19 forced sports leagues to think outside the box for restarting live sports. The UFC wanted to rent a private island , the NRL to ferry players to and from games, and the WWE performed to empty...

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Bundesliga Offers Reality Check for What to Expect of Sport Post-COVID-19

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Alistair Taylor

21 May 2020

Football (via the Bundesliga) finally returned to screens last weekend, not only serving starved sports fans with content during lockdown, but more importantly demonstrated what we can expect live football...

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The Last Dance – ESPN Raining Threes

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Alistair Taylor

18 May 2020

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, US broadcaster ESPN played its trump card to capitalise on the thirst for stimulating content during...

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‘You’re Not Singing Anymore’ - English Premier League Set to Lose Over $1 Billion

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Alistair Taylor

7 May 2020

The English Premier League (EPL) is faced with the very real possibility that it will have to play out the entirety of the 2020/2021 soccer season behind closed doors, starving teams of more than $1 billion...

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Consumer Engagement: The Brand Solution in a Digital Era of Churn

Hanna Kahlert

21 Apr 2020

Chart Of The Week

The digital marketplace has been the setting for innovation in every way that business is conducted, not least for advertisers, entertainment propositions and consumer adoption –and the current COVID-19-induced...

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Now Is the Time to Engage, Not Convert

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Hanna Kahlert

17 Apr 2020

covid-19 dislocation

Before the COVID-19 pandemic and global lockdowns, there were already two key behavioural trends that have since been accelerated by the current phenomenon: a shift towards digital consumption, and an...

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Forget Virtual – UFC and NRL going Remote

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Alistair Taylor

10 Apr 2020

Associated Press

With fans currently starved of sports entertainment during lockdown, rights holders are jumping out of the gate to be the first to put on live sports to serve any form of quick fix to see a jump in engagement....

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Free COVID-19 Impact Webinar

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Mark Mulligan

9 Apr 2020

coronavirus impact

coronavirus research

coronavirus webinar

MIDiA Research is running a free-to-attend webinar on Wednesday, April 15 th : COVID-19 Impact on Entertainment Demand and Behaviours. Regular readers will know that MIDiA has been publishing COVID-19...

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Self-Isolation: DAZN Concedes to COVID-19

Alistair Taylor

6 Apr 2020

additive services

all-encompassing offering

Sports streaming insurgent DAZN has announced last week it plans to inform rights holders of its intent to defer its payments of rights fees for any content not yet delivered (i.e. postponed / cancelled...

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Exclusive COVID-19 Research Package for Independent Entertainment Companies

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Mark Mulligan

6 Apr 2020

covid-19 research

During these unprecedented times, the entertainment industries are experiencing rapid change and have been forced to adapt accordingly – from the near collapse of live entertainment, through the cessation...

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The Show Must Go On – NFL Throws Screen Pass at COVID-19 with NFL Draft

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Alistair Taylor

2 Apr 2020

The NFL’s commissioner Roger Goodell announced to all 32 teams in a memo on March 26th that the NFL draft will go ahead as scheduled from the 23 rd to 25 th of April, despite growing pressures resulting...

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Olympics Postponement: The Sports Media Landscape of COVID-19

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Alistair Taylor

26 Mar 2020

Advertising Revenue

The global COVID-19 pandemic is increasing pressure on the viability of emerging and legacy media business models, and is already having an unprecedented impact on the sports industry. An unprecedented...

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Showing 21 to 40 of 95 results.