Marketing Strategy blog by MIDiA Research

Blog: Marketing Strategy

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Identity and culture have killed genre in a scenes-driven industry

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Blog post by Kriss Thakrar

31 Oct 2023

This year has seen a renaissance for jazz in popular culture, with artists like Laufey, DOMi and JD Beck, and Ezra Collective succeeding on commercial and critical levels. However, their successes also...

As Sam Ryder cuts to the chase, the question is do all artists become indie?

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Blog post by Keith Jopling

7 Sep 2023

creator economy

Like everyone, I have a basket of core artists I am a dedicated fan of. But there is a wider group of artists I follow and am always intrigued about, both musically and in terms of their career trajectory....

Bauer and Audible: Radio and podcasts CAN work together

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Blog post by Annie Langston

9 Aug 2023

Although podcasts are sometimes considered radio’s replacement, there are key differences between the formats – such as on demand versus live – that serve distinct audiences. In Bauer’s new partnership...

Spotify’s Call Her Daddy boosts streams for music superstars — but can podcasts do the same for smaller artists?

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Blog post by Annie Langston

19 Jul 2023

Marketing Strategy

As streaming platforms become even more saturated with music and podcasts, thus fragmenting consumption, creating a hit single or superstar artist is not as simple as just dropping a new track. Artists...

Right place, right time: Taylor Swift's track to the first $1 billion tour

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Blog post by Tatiana Cirisano

29 Jun 2023

music marketing

Another day, another record for Taylor Swift. As Wall Street Journal broke down this week, the superstar is now on track to achieve the first $1 billion tour in music history. A billion factors and decisions...

Netflix Bites into Reality (for a limited time only)

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Blog post by Tim Mulligan

15 Jun 2023

On June 30th, Netflix will launch its first ever pop-up restaurant, NETFLIX BITES ,at the Short Stories Hotel in Los Angeles. Featuring sampling menus from its celebrity chefs from Netflix original shows,...

Quick Take: Are Wizards of the Coast about to unlock the wider collector market?

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Blog post by Karol Severin

12 Jun 2023

Wizards of the Coast (Wizards), the creator of the trading card game Magic: The Gathering (MTG ), have recently dropped an MTG card set partnered with The Lord of the Rings . Expanding from players to...

What ‘Barbie’, ‘The Idol’, and more say about the future of artists in film

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Blog post by Tatiana Cirisano

8 Jun 2023

music publishing

2023 is already shaping up to be another big year for music artists in Hollywood. Late last month, Jack Harlow made his acting debut in a Hulu remake of 1992 basketball comedy White Men Can’t Jump ....

New content is not the only answer for creators

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Blog post by Sam Griffin

4 May 2023

As platforms become inundated with new content, competition for attention is constantly intensifying. Many creators must keep working harder (streaming more) to maintain their current metrics. The requirement...

Gig tickets: artist discovery versus consumer satisfaction

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Blog post by Ashleigh Millar

13 Apr 2023

Media and Marketing

Marketing Strategy

Since the return to normal, superstars and up-and-coming artists alike are creating new ways to adapt to the attention economy – and live performances are no exception. In a world accustomed to on-demand...

The future of podcasts is growing beyond the screen

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Blog post by Annie Langston

5 Apr 2023

artificial intelligence

Podcasts are breaking out of isolated, digital consumption and into real-life experiences. At this year’s On Air Fest, the Pod Loft hosted a series of podcast activations for a variety of shows, including...

Music fandom’s problem is TV’s opportunity

Cover image for Music fandom’s problem is TV’s opportunity

Blog post by Mark Mulligan

30 Mar 2023

Marketing Strategy

Music fandom is approaching a crisis point. The good news is that because of streaming, more people are listening to more music than ever and more artists are releasing music than at any time in the past....

Swift and Healy set the tone for live music in the 2020s

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Blog post by Ashleigh Millar

23 Mar 2023

When P!nk released her Greatest Hits…So Far! album back in 2010, radio show presenters were quick to respond by discussing what they believed would become the death of her career. According to them,...

Hybrid live streaming provides new opportunities to build authentic global fanbases

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Blog post by Srishti Das

22 Mar 2023

hybrid live streaming

July 2022 saw Boiler Room’s hands in one of the most iconic dance music / pop culture crossovers that led to the era of “Fred againia”. Fred again..’s Boiler Room set has (so far) garnered 16...

Snapchat and TikTok: The hAIghs and the lows of AI in social

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Blog post by Ashleigh Millar

9 Mar 2023

Media and Marketing

Marketing Strategy

Thanks to the record-breaking success of OpenAI’s ChatGPT, all eyes are on artificial intelligence. From generative AI to social media filters, consumers have a growing expectation from entertainment,...

Authenticity in the West versus artificiality in the East

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Blog post by Ashleigh Millar

23 Feb 2023

artificial intelligence

virtual reality

You might have heard the term “deinfluencing” floating around the internet recently. For context, earlier this year, a popular American TikTok beauty influencer, Mikayla Nogueira, took to the app to...

Blue ticks and adverts and meta (AI)!

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Blog post by Ashleigh Millar

14 Feb 2023

Media and Marketing

Marketing Strategy

Another Super Bowl Sunday (and half-time show) has left us as quickly as it arrived. [SPOILER] Chiefs won 38 to 35, Rihanna’s “surprise guest” was in fact her baby bump, and Fox Sports reported that...

The Last of Us – when games meet video

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Blog post by Sam Griffin

26 Jan 2023

video streaming

The HBO Original production of Naughty Dog’s The Last of Us is solidifying the foundations of modern expectations for games video crossovers. With the games market increasingly saturated and seemingly...

Emerging market music cultures are shaping the global music industry

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Blog post by Srishti Das

13 Jan 2023

cultural insight

emerging markets

The music industry's focus has slowly but steadily moved towards emerging markets in order to find the next billion music consumers. The first phase of this move saw major labels consciously pushing their...

Music discovery in 2023 is about the journey, not the moment

Cover image for Music discovery in 2023 is about the journey, not the moment

Blog post by Tatiana Cirisano

12 Jan 2023

Music Streaming

Oversaturation was among the hottest music industry topics of 2022. By now, we have all read — and maybe gasped at — the recent estimate that more than 100,000 new songs hit streaming services daily....

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