Blog: Mario

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Fallout is another transmedia hit, but the strategy needs to evolve

Rhys Elliott

26 Apr 2024

Amazon

Prime Video

fallout

Everyone was talking about the Super Mario Bros. Movie (The Mario movie ) and HBO’s The Last of Us this time last year, and now Fallout has entered the mainstream thanks to the Amazon show. But, for...

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Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

Perry Gresham

10 Nov 2023

Legend of Zelda

Mario

Sony Pictures

Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new...

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