Blog: long term trends

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Lean-in is the future because it is the past

Hanna Kahlert

27 Oct 2021

Cultural trends

Engagement

entertainment

The modern mantra of “kids these days” might (in the industry) typically finish with something like “ are killing good music ” or “are on TikTok too much”. The strategists developing the future...

min read

The reign of the superstar is over

Hanna Kahlert

13 May 2021

Media and Marketing

Cultural trends

superstar

It is growing ever-more difficult to generate a singular ‘big hit’. Awards shows have always had their issues with keeping relevant, but with streaming for both music and video exponentially increasing...

min read