Blog: live streaming

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Live streams won’t steal ticket sales, but social just might

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Tatiana Cirisano

18 Apr 2023

music festivals

Frank Ocean’s headlining Coachella set on Sunday night was one of the most-anticipated sets ever, not least because the elusive singer has not performed publicly since 2017, but also because the performance was a holdover from 2020’s cancelled festival.

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Community and influencers are poised to lead a video monetisation revolution

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Ben Woods

18 Apr 2023

Streaming TV and social video services are enduring a bout of uncertainty from high inflation and sluggish economic growth. Traditional monetisation strategies that have underpinned these platforms are now being sorely tested by the economic tumult.

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Hybrid live streaming provides new opportunities to build authentic global fanbases

Cover image for Hybrid live streaming provides new opportunities to build authentic global fanbases

Srishti Das

22 Mar 2023

hybrid live streaming

July 2022 saw Boiler Room’s hands in one of the most iconic dance music / pop culture crossovers that led to the era of “Fred againia”. Fred again..’s Boiler Room set has (so far) garnered 16 million views on YouTube, helping to introduce his music to a wider audience, generating significan...

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YouTube’s one-stop shop offers a salvation to creator burn-out

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Ben Woods

12 Jan 2023

Creator economy

A popular YouTube channel offering tips for fledgling creators made a surprising admission recently. After amassing nearly 200,000 YouTube subscribers around its “how-to guides” for live streamers, Stream Scheme told some of its viewers to quit streaming altogether.

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Twitch can fight the digital advertising downturn with Guest Star

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Ben Woods

20 Dec 2022

When Twitch influencer Freckled Science wanted to puncture the falsehoods surrounding the beauty industry, she patched in Dr. Michelle Wong for a live interview . The co-stream, incorporating the feeds of both streamers, was among the early try-outs of Guest Star – the livestreaming platform’s l...

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How Chloe Grace Moretz has created a virtuous circle for Amazon Prime Video and Twitch

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Ben Woods

15 Dec 2022

Amazon Prime Video

In Amazon Prime’s sci-fi opus, The Peripheral , the actress Chloe Grace Moretz plays a virtual reality gamer who uses her skills to navigate the near future. It is a canny piece of casting considering Moretz is also a gamer in real life.

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Will PlayStation Tournaments deliver on Sony’s hopes?

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Perry Gresham

9 Dec 2022

competitive gaming

PlayStation recently announced “ PlayStation Tournaments ”, a new on-console tournaments platform designed to centralise events. Participants can enter a range of tournaments and win prizes based on their performance – including in real life (IRL) prizes.

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How touring pits artists against their own fans

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Tatiana Cirisano

6 Dec 2022

The live music industry is now facing the reckoning we predicted last spring, as it is increasingly clear that touring is not financially sustainable for most artists, while superstars are facing backlash for skyrocketing ticket prices.

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Live streaming’s second growth phase

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Mark Mulligan

6 Oct 2021

live streamed concerts

virtual concerts

Live streaming erupted in 2020 in the wake of the pandemic. As the year progressed, the market transformed rapidly from a bunch of bands playing guitar in their bedrooms to highly produced, ticketed shows with tens of thousands of viewers.

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Is live-stream composition the new formula for a hit album?

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Ashleigh Millar

1 Oct 2021

We are no stranger to TikTok and its impact on the music industry, which is changing the structure of the business one viral video at a time. Artists and composers are flocking to the innovative social media app with hopes of finding musical success, similar to that of 24KGoldn and Nathan Evans.

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From creator tools to commercial tools

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Kriss Thakrar

1 Jul 2021

Creator tools are taking an evolutionary step toward commercially empowering creators. Live streaming tool Happs’ recent $4.7 million investment is a relatively small yet significant bet that the future of creator tools in live streaming and beyond is not solely in tools designed to create content.

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Games video creators can help attract new audiences to esports, if rights holders empower them to

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Karol Severin

14 Jun 2021

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle , rather than just on the sports angle, in order to most effectively capitalise on the opportunity.

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Growth drivers – what comes after streaming

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Mark Mulligan

7 May 2021

The pandemic-defined 2020 was an outlier year across digital entertainment, with the extra 12% of time consumers spent with entertainment boosting everything, including music. One of the effects was that streaming grew more than it would have otherwise, delaying the inevitable slowdown in streaming ...

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What live in 2021 can learn from live in 1921

Cover image for What live in 2021 can learn from live in 1921

Tim Mulligan

16 Apr 2021

sports broadcasting

virtual concerts

Nearly a hundred years ago in July 1921, the entertainment world changed forever thanks to the efforts of David Sarnoff, a Belarusian emigree to the US who headed up the Radio Corporation of America (RCA).

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MUSIC & GAMING: A NEW WAY TO PLAY

Cover image for MUSIC & GAMING: A NEW WAY TO PLAY

Dara Jegede

13 Apr 2021

monetizing fandom

MUSIC & GAMING: A NEW WAY TO PLAY New report explores how music companies and creators should rethink building and monetising fandom LONDON—Tuesday, April 13, 2021: MIDiA Research, in partnership with Twitch, release a report, Music & Gaming: A new way to play , examining the growing oppor...

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How Amazon could enhance its NFL coverage with virtual concert experiences

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Kriss Thakrar

30 Mar 2021

Amazon Prime has acquired the exclusive Thursday Night Football (TNF) rights to 15 NFL games, marking a new era for the world’s most valuable sports league. This shift is a giant step towards the normalisation of live entertainment on SVOD platforms as it takes Amazon’s four-year coverage of TNF...

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Live streaming centre stage for 2021

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Keith Jopling

2 Nov 2020

Live music industry

The longer the pandemic continues, the harder it gets for the live music business (and other cultural sectors built around live performance) to sustain hope of a ‘return to normal’. I hate saying it, but there it is.

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Live streaming and the role of music artist empowerment in the digital era

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Hanna Kahlert

19 Oct 2020

Music streaming

As the coronavirus lockdowns have forced venues to close and people indoors, artists have been unevenly impacted across the music industry. While many bigger studios were forced to cease operations, and some artists unable to release or record music – often relying on previous recordings they coul...

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The Future of Live

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Mark Mulligan

20 May 2020

The almost total cessation of live music has sent shockwaves throughout the wider music industry. Though live companies are clearly at the epicentre, labels and streaming services are the in the blast radius too as the gaping hole left in most artists’ income is causing them to question their othe...

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Why First is Far Less Important Than Best

Cover image for Why First is Far Less Important Than Best

Mark Mulligan

4 Feb 2019

fortnite live stream

Following Marshmello’s ‘live’ performance in Fortnite which was seen by 10 million simultaneous gamers, there has been the inevitable chorus of ‘but 2 nd life did this more than a decade ago’.

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