live streaming blog by MIDiA Research

Blog: live streaming

YouTube’s one-stop shop offers a salvation to creator burn-out

Blog post by Ben Woods

12 Jan 2023

A popular YouTube channel offering tips for fledgling creators made a surprising admission recently. After amassing nearly 200,000 YouTube subscribers around its “how-to guides” for live streamers,...

Twitch can fight the digital advertising downturn with Guest Star

Blog post by Ben Woods

20 Dec 2022

Twitch

live streaming

fandom

When Twitch influencer Freckled Science wanted to puncture the falsehoods surrounding the beauty industry, she patched in Dr. Michelle Wong for a live interview . The co-stream, incorporating the feeds...

How Chloe Grace Moretz has created a virtuous circle for Amazon Prime Video and Twitch

Blog post by Ben Woods

15 Dec 2022

Twitch

amazon prime video

live streaming

In Amazon Prime’s sci-fi opus, The Peripheral , the actress Chloe Grace Moretz plays a virtual reality gamer who uses her skills to navigate the near future. It is a canny piece of casting considering...

Will PlayStation Tournaments deliver on Sony’s hopes?

Blog post by Perry Gresham

9 Dec 2022

Playstation

competitive gaming

multiplayer

PlayStation recently announced “ PlayStation Tournaments ”, a new on-console tournaments platform designed to centralise events. Participants can enter a range of tournaments and win prizes based on...

How touring pits artists against their own fans

Blog post by Tatiana Cirisano

6 Dec 2022

live music

touring

pandemic

The live music industry is now facing the reckoning we predicted last spring, as it is increasingly clear that touring is not financially sustainable for most artists, while superstars are facing backlash...

Live streaming’s second growth phase

Blog post by Mark Mulligan

6 Oct 2021

live streaming

live streamed concerts

virtual concerts

Live streaming erupted in 2020 in the wake of the pandemic. As the year progressed, the market transformed rapidly from a bunch of bands playing guitar in their bedrooms to highly produced, ticketed shows...

Is live-stream composition the new formula for a hit album?

Blog post by Ashleigh Millar

1 Oct 2021

TikTok

live streaming

songwriters

We are no stranger to TikTok and its impact on the music industry, which is changing the structure of the business one viral video at a time. Artists and composers are flocking to the innovative social...

From creator tools to commercial tools

Blog post by Kriss Thakrar

1 Jul 2021

creator tools

live streaming

Twitch

Creator tools are taking an evolutionary step toward commercially empowering creators. Live streaming tool Happs’ recent $4.7 million investment is a relatively small yet significant bet that the future...

Games video creators can help attract new audiences to esports, if rights holders empower them to

Blog post by Karol Severin

14 Jun 2021

esports

creators

live streaming

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle , rather...

Growth drivers – what comes after streaming

Blog post by Mark Mulligan

7 May 2021

streaming

growth drivers

fitness

The pandemic-defined 2020 was an outlier year across digital entertainment, with the extra 12% of time consumers spent with entertainment boosting everything, including music. One of the effects was that...

What live in 2021 can learn from live in 1921

Blog post by Tim Mulligan

16 Apr 2021

sports broadcasting

live streaming

virtual concerts

Nearly a hundred years ago in July 1921, the entertainment world changed forever thanks to the efforts of David Sarnoff, a Belarusian emigree to the US who headed up the Radio Corporation of America (RCA)....

MUSIC & GAMING: A NEW WAY TO PLAY

Blog post by Dara Jegede

13 Apr 2021

live streaming

monetizing fandom

Music

MUSIC & GAMING: A NEW WAY TO PLAY New report explores how music companies and creators should rethink building and monetising fandom LONDON—Tuesday, April 13, 2021: MIDiA Research, in partnership...

How Amazon could enhance its NFL coverage with virtual concert experiences

Blog post by Kriss Thakrar

30 Mar 2021

SVOD

Amazon Prime

NFL

Amazon Prime has acquired the exclusive Thursday Night Football (TNF) rights to 15 NFL games, marking a new era for the world’s most valuable sports league. This shift is a giant step towards the normalisation...

Live streaming centre stage for 2021

Blog post by Keith Jopling

2 Nov 2020

live streaming

live music

Live music industry

The longer the pandemic continues, the harder it gets for the live music business (and other cultural sectors built around live performance) to sustain hope of a ‘return to normal’. I hate saying it,...

Live streaming and the role of music artist empowerment in the digital era

Blog post by Hanna Kahlert

19 Oct 2020

music streaming

live streaming

coronavirus

As the coronavirus lockdowns have forced venues to close and people indoors, artists have been unevenly impacted across the music industry. While many bigger studios were forced to cease operations, and...

The Future of Live

Blog post by Mark Mulligan

20 May 2020

Fortnite

Games

live

The almost total cessation of live music has sent shockwaves throughout the wider music industry. Though live companies are clearly at the epicentre, labels and streaming services are the in the blast...

Why First is Far Less Important Than Best

Blog post by Mark Mulligan

4 Feb 2019

Epic Games

Fortnite

fortnite live stream

Following Marshmello’s ‘live’ performance in Fortnite which was seen by 10 million simultaneous gamers, there has been the inevitable chorus of ‘but 2 nd life did this more than a decade ago’....

Marshmello Just Live Streamed on Fortnite…So Just What is a Concert?

Blog post by Mark Mulligan

2 Feb 2019

Epic Games

Fortnite

fortnite live stream

On Saturday I watched my 12 year old son scoff down his meal so that he could rush upstairs to get logged on with his friends in time for a Marshmello live streamed event on Fortnite. As you can see from...

Twitch To Start Live Streaming Minor League Basketball

Blog post by Karol Severin

14 Dec 2017

Amazon

Games

live streaming

NBA’s G League will be the first official sports league to start a streaming channel on Twitch, starting this Friday. It will offer live streaming of up to six games per week and offer viewers chatroom...

Twitch Will Start Selling Games And Offer A Cut To Streamers

Blog post by Karol Severin

1 Mar 2017

content monetisation

game streaming

game video

Twitch, the game video streaming platform owned by Amazon, announced yesterday that it will start selling games via streamers’ channels. This alone is news-worthy, but what makes the announcement a potential...

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