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Blog: lemonade

The Art of Windowing: Why 4:44 is a Different Kind of Exclusive

Cover image for The Art of Windowing: Why 4:44 is a Different Kind of Exclusive
Blog post by Zach Fuller
5 Jul 2017
4:44
apple music
beyonce
For a brief moment last year, windowing seemed like the future of music streaming. Already common practice in the film-industry, the strategy was being touted as a way of utilising artist fan engagement...
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