Blog: Kendrick Lamar

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Will more artists release full songs to social media in 2025?

Tatiana Cirisano

19 Sep 2024

Social media

TikTok

Music streaming

It is now a standard part of most music rollouts to release a clip of the song on social video platforms before it hits streaming. This makes sense when you think of social media as a marketing tool. But...

min read

‘Song of the summer’ may be dead, but 2024 was the summer of song

Tatiana Cirisano

22 Aug 2024

fragmented fandom

Music streaming

Social media

Over the past few years, MIDiA has often remarked at the lack of a “song of the summer” . There was once a singular undeniable hit each summer, one that everyone could agree on, like ‘One Dance’...

min read

What Drake got wrong — and right — with 100 Gigs

Tatiana Cirisano

15 Aug 2024

Drake

fragmented fandom

bifurcation theory

On August 6th , with no prior announcement, Drake unloaded 100 gigabytes’ worth of content, including songs and video clips, to a personal website and directed fans there via his Instagram burner account....

min read

Kendrick vs. Drake is a rare ‘mainstream’ moment — and streaming is on the sidelines

Tatiana Cirisano

9 May 2024

Social media

bifurcation theory

music industry

Over the last week, it has been hard to go anywhere, or speak to anyone, without some mention of the epic diss track battle between Drake and Kendrick Lamar. When is the last time we could say that about...

min read