Kanye West blog by MIDiA Research

Blog: Kanye West

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

A new era of music fluidity is here

Tatiana Cirisano

23 May 2023

music fandom

social media

What do AI Drake, adaptive music, and TikTok open-verse challenges have in common? All reflect a major shift of music consumption from a passive, static, and uni-directional experience to an active, dynamic,...

min read

Kanye just obliterated the creative full stop

Mark Mulligan

3 Sep 2021

Kanye West

music product strategy

creator tools

Kanye West knows how to stir things up, not least in making us rethink what music is and nudging us away from considering it as linear and static. First there was his announcement that Life of Pablo was...

min read

Taylor Swift and the changing tide of artist power

Hanna Kahlert

16 Feb 2021

Music

Media and Marketing

Cultural Trends

In the latest episode of a long-running feud between Taylor Swift and Big Machine Records, the western princess turned pop icon is releasing the first of her original re-recorded albums under her own ownership....

min read

The Art of Windowing: Why 4:44 is a Different Kind of Exclusive

Zach Fuller

5 Jul 2017

4:44

apple music

beyonce

For a brief moment last year, windowing seemed like the future of music streaming. Already common practice in the film-industry, the strategy was being touted as a way of utilising artist fan engagement...

min read

Technology Roots: Why Hip-Hop and Dance Leaves Rock Behind in the Streaming Era

Zach Fuller

19 Aug 2016

Apple

apple music

chance the rapper

The Tidal, Spotify and Apple Music exclusives Cold-War reveals something telling: from Drake, to Chance the Rapper, Frank Ocean and The Weeknd, the quest to garner exclusives has been done almost entirely...

min read