IRl blog by MIDiA Research

Blog: IRl

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Cutting through the clutter: why an analogue revival is inevitable

Hanna Kahlert

9 May 2024

Digital

analogue

The jury is very much still out on generative AI and its copyright obligations. Yet the Pandora’s box of AI-generated content has already been opened, and there is no going back. For a world which has...

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Taylor Swift, The Black Dog, and the fan frenzy flywheel

Kriss Thakrar

25 Apr 2024

Fandom

Superfans

taylor swift

A new Taylor Swift album is almost guaranteed to start a fan frenzy - the question is, what form will it take? Breaking Spotify records is a given, but digital consumption is not enough to satiate super...

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Why investing in IRL entertainment is so important for Disney’s streaming future

Tim Mulligan

26 Sep 2023

Disney

Theme Parks

IRl

It appears that investors are losing confidence in Disney as the transition from linear TV to streaming TV moves into its final chapter. Last week, Disney saw its stock price fall after announcing that...

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Netflix Bites into Reality (for a limited time only)

Tim Mulligan

15 Jun 2023

Netflix

NETFLIX BITES

IRl

On June 30th, Netflix will launch its first ever pop-up restaurant, NETFLIX BITES ,at the Short Stories Hotel in Los Angeles. Featuring sampling menus from its celebrity chefs from Netflix original shows,...

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The future of podcasts is growing beyond the screen

Annie Langston

5 Apr 2023

experiences

IRl

artificial intelligence

Podcasts are breaking out of isolated, digital consumption and into real-life experiences. At this year’s On Air Fest, the Pod Loft hosted a series of podcast activations for a variety of shows, including...

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Swift and Healy set the tone for live music in the 2020s

Ashleigh Millar

23 Mar 2023

taylor swift

the 1975

Marketing

When P!nk released her Greatest Hits…So Far! album back in 2010, radio show presenters were quick to respond by discussing what they believed would become the death of her career. According to them,...

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The engagement dilemma means that film has to embrace the future

Tim Mulligan

6 Dec 2022

cinema

Movies

hybrid entertainment

Hollywood is in flux right now, with producers such as Jason Blum taking to social media andexpressing their frustrations: “Gotta get out to those movie theatres folks. We don’t want to be streamed...

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Quick take: Bridging IRL and digital – the next phase of entertainment consumption

Karol Severin

19 Nov 2021

IRl

consumption habits

consumer trends

We are entering a new phase in the evolution of consumption. Traditionally, IRL dominated entertainment consumption. With the advent of the internet, smartphones and other technological innovations, companies...

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Opportunity for entertainment companies as the ‘Covid Bounce’ effect is in full swing for games

Karol Severin

30 Sep 2021

covid-19 impact

covid bounce

games industry

Following the pandemic breakout in March 2020, MIDiA predicted that Covid-19-induced games engagement growth was temporary and will face a correction as the world starts coming back to life. Indeed, with...

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