Blog: Instagram - Page 4

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Facebook Looks to Snapchat For Best Practice in the Battle For AR Supremacy

Georgia Meyer

20 Jul 2018

Facebook has once again co-opted an innovative social media product development from Snap – the parent company of Snapchat. Firstly, it incorporated Snapchat’s uniquely differentiated stories functionality,...

min read

How Tencent is Successfully Monetising a Messaging App Ecosystem

Alistair Taylor

6 Jul 2018

digital content

Chinese tech giant Tencent, the company that 12 months ago you probably were not paying attention to, is now the second largest messaging app ecosystem globally, behind Facebook. Tencent is the only company...

min read

What Can Marketers Do Post-GDPR?

Georgia Meyer

27 Jun 2018

What Can Marketers Do Post-GDPR? There was a predictable reduced presence at this year’s Cannes Lions International Festival of Creativity held under the shadow of GDPR legislation coming into effect...

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IGTV and How To Make Video Work in The Messaging App Ecosystem

Tim Mulligan

26 Jun 2018

The rise of the messaging app ecosystem over the previous seven years has created a profound challenge for premium video production companies. There are tight creative limitations that come with creating...

min read

Shoppable Stories: Competition Between Instagram and Snapchat Intensifies

Georgia Meyer

20 Jun 2018

Pressure to demonstrate the commercial viability of social media platforms, particularly for those sites not already owned by major media players, is intensifying. This is all the more resonant in an age...

min read

What’s in a Log-In? Social Platform Wars 2018

Zach Fuller

15 Jun 2018

Snap Inc has launched an alternative to the ubiquitous ‘log-in with Facebook’ offer, which commands the paucity of visual real estate available on app screens. This follows Snap’s recent announcement...

min read

Facebook Aims to Bring The Fun Back Into Music

Mark Mulligan

5 Jun 2018

Facebook has announced its long mooted move into music. As widely anticipated the service offering focuses on using music to add context to social experiences. The official blog outlines two key use cases:...

min read

Facebook Has Got An Instagram Problem

Cover image for Facebook Has Got An Instagram Problem

Mark Mulligan

1 Feb 2018

Facebook messenger

Mark Zuckerberg dropped a bit of bombshell during the Q4 2017 earnings call. He announced that Facebook daily active users (DAUs) have fallen across some key markets, including the US. COO Sheryl Sandberg...

min read

Quick Take: Facebook Deprioritises Publishers

Zach Fuller

12 Jan 2018

Facebook has once again updated its news feed and in the tradition of its tense relationship with content creators, it does not appear to favour publishers. It is worth viewing such a move in the context...

min read

Quick Take: Universal’s Partnership with Facebook

Zach Fuller

22 Dec 2017

content monetisation

Following its renewed deal with YouTube earlier this week, Universal has signed another landmark agreement for digital monetisation, this time with Facebook. Described by the world’s largest recorded...

min read

Snapchat’s Re-Design Is Likely Too Little Too Late

Zach Fuller

30 Nov 2017

Branded content

digital advertising

Having promised a ‘whole new Snapchat’, it appears the app’s mooted re-design is not the revolution Evan Spiegel proposed during his company’s Q3 earnings call. The company’s founder stated that:...

min read

TV Fandom And The Power Of Social Apps

Tim Mulligan

1 Nov 2017

In the fast-moving digital world of 2017 the TV show is facing an existential challenge. On the one hand, TV shows have never been more popular, with scripted drama leading a renaissance in video as a...

min read

Quick Take: Facebook’s Renewed VR Push

Zach Fuller

13 Oct 2017

Facebook is back in the VR game. With the $199 headset announced this week, Mark Zuckerberg has renewed his desire to bring one billion people into Virtual Reality. Such a statement is at odds with the...

min read

Spotify, Netflix And Instagram Make Gains In Q2 2017

Cover image for Spotify, Netflix And Instagram Make Gains In Q2 2017

Mark Mulligan

19 Sep 2017

candy crush saga

Since Q4 2016 MIDiA Research has been fielding a quarterly tracker survey across the US, UK, Canada and Australia to build a proprietary dataset that provides a unique insight into how digital consumer...

min read

Quick Take: Snap Inc’s Q2 Earnings

Zach Fuller

11 Aug 2017

After much anticipation, Snap Inc has released its Q2 earnings outlining the company’s progress in the past three months. Of course, much of the attention has focused on missing growth and revenue targets,...

min read

Facebook Gets Further Into Premium Sports Content

Tim Mulligan

30 Jun 2017

The UEFA Champions League is coming to Facebook for the 2017-2018 season. Facebook is partnering with Fox Sports to live stream next season’s games starting in September, via the TV network’s Facebook...

min read

New Report: Snap Inc Q1 2017 - Declining User Growth Exacerbates Rising Costs

Zach Fuller

12 May 2017

Daily Active users

Following the release of its first earnings call since its IPO in March, Snapchat creator Snap Inc has seen its stock price drop 28% to its lowest price since going public. The development increasingly...

min read

Quick Take: Snapchat Opens Up To Brands

Zach Fuller

5 May 2017

campaign management

Having incurred considerable audience loss to Instagram since the Facebook owned platform began copying several of the image-based messaging apps most popular features, Snapchat is fighting back with its...

min read

Social Commerce: Facebook’s Next Act?

Zach Fuller

26 Jan 2017

Discussions abound in tech circles over where Facebook will go next. Much in the same way as Apple’s definitive strategy in the past two decades can be interpreted through their services embellishing...

min read

Snapchat’s Pre-IPO Nightmares: Instagram Launches Ads On Stories To 150 Million Daily Users

Karol Severin

12 Jan 2017

Instagram stories

Instagram has announced the launch of ads in Stories. Stories are a feature pinned at the top of Instagram’s user feed, enabling them to showcase and browse photos and videos of other users. Instagram...

min read

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Showing 61 to 80 of 92 results.