india blog by MIDiA Research

Blog: india

Warner’s acquisition of DIVO showcases its focus on growing authentic local music cultures

Blog post by Srishti Das

17 Feb 2023

A year ago, Warner Music Group (WMG) acquired a South African independent distribution company, Africori , which focused on distributing local scenes from Africa. Now, it has acquired a majority stake...

“First day, first show” – Premium video on demand’s potential in India

Blog post by Srishti Das

26 Jul 2021

PVOD

TVOD

Bollywood

India is home to one of the world’s largest and most successful film industries. However, 2020 was rife with economic setbacks across the entertainment industry due to the pandemic. The film industry...

When women don’t make music: The sunset of Indian Folk

Blog post by Hanna Kahlert

29 Mar 2021

women in music

india

indian folk music

MIDiA recently released a study on the experiences of women in the music industry ( free to download here ), discussing both the broad-level challenges they face – but also pointing to the positives,...

Streaming censorship: The threat to India’s growing importance in the global marketplace

Blog post by Srishti Das

12 Mar 2021

Online video

Censorship

india

Video streaming services like Netflix, Amazon Prime Video and Disney+ Hotstar have been fortunate to experience minimum restrictions on content from Indian regulators as they established themselves. However,...

Reach over revenue: India’s lesson for developed sports markets

Blog post by Srishti Das

26 Feb 2021

cricket

hotstar

Disney+

India is growing as a sporting nation, with athletes performing across different international sports outside of cricket like kabaddi, motorsports, basketball, chess and so on. The majority of media consumption...

Developers versus distributors: The App and Play Stores see challenge on the horizon

Blog post by Hanna Kahlert

7 Oct 2020

Apple

google

app store

Six months ago, Apple’s App Store and Google’s Play Store were the unquestioned gateways between app developers and consumer devices. Today, the unshakeable foundations of the fortress walls are, well,...

Welcome to the world of digital autarky

Blog post by Tim Mulligan

8 Jul 2020

Video

autarky

TikTok

2020 has thus far proved to be a year of unexpected disruption across business and the geo-political landscape as the international order adapts to the global pandemics and rising nationalism.The post...

Is Cricket the New ‘Greatest Show on Turf’?

Blog post by Alistair Taylor

19 Jun 2019

21st century fox

ad skippers

addressable audience

Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was viewed as an unrivalled opportunity...

10 Trends That Will Reshape the Music Industry

Blog post by Mark Mulligan

3 Apr 2019

23 capital

albums

Amuse

The IFPI has reported that global recorded music revenues have hit $19.1 billion, which means that MIDiA’sownestimatespublished in Marchwere within 1.6% of the actual results . This revenue growth story...

Why India Matters to Spotify, and Why it May Not Deliver

Blog post by Mark Mulligan

28 Feb 2019

emerging markets

india

india streaming

Warner Music and Spotify have been involved in a rather unseemly and very public spat this week over Spotify’s India launch . I’ll leave for someone else, the discussions of the potential implications...

Facebook Becomes A Player In Indian Sports Rights

Blog post by Tim Mulligan

17 Aug 2018

facebook

india

La Liga

Despite the shock to Facebook’s growth narrative in the first half of 2018, the social media giant is not standing still in rolling out its global content strategy. First came the Cambridge Analytica...

Emerging Music Markets: Streaming’s Third Wave

Blog post by Mark Mulligan

10 Aug 2018

baidu music

China

emerging markets

MIDiA has just published a new report that deep dives into how streaming is, or in some cases is not, lifting off in emerging markets. The regions we focused on were Russia, the Middle East, sub-Saharan...

Just What Is Tencent Up To With Streaming?

Blog post by Mark Mulligan

28 Feb 2018

Anghami

China

Gaana

Tencent is building a global streaming empire. Back in December 2017 Tencent Music did a 10% equity swap deal with Spotify and now it has led a $115 million investment round for India-based streaming service...

Apple, Eros And The Billion Dollar Content Play

Blog post by Tim Mulligan

8 Aug 2017

Apple

emerging markets

eros group

On August 7th the Economic Times ran a story on Apple’s perceived interest in acquiring the film and music catalogue of the Eros Group, which is the largest movie producer in India. Although not particularly...

Facebook, India And The Video Download Test

Blog post by Tim Mulligan

11 Jul 2016

emerging markets

facebook

india

Last week it was announced by Techcrunch that Facebook had emailed media partners informing them that it will be trialling the ability to download videos to be viewed offline on the Facebook app. The trial...