Blog: In game spending

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

The $100m+ in-game opportunity behind music producers

Kriss Thakrar

15 Nov 2023

Music creators

monetizing fandom

Creator tools

MIDiA’s latest forecasts predict that the video game industry will be worth over $300 billion in 2030, a figure that makes a minnow out of a music industry that will reach $87 billion in retail terms...

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Live services: Is the success of the few clouding the strategic judgement of the many?

Perry Gresham

19 May 2023

live services

EA

microtransactions

EA are heavily committed to the live service model, with their earnings release for financial year ending March 2023 putting their share of games revenues from full game purchases at just 26%, meaning...

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Grand Theft IP

Perry Gresham

23 Sep 2022

grand theft auto

leak

intellectual property

This week gaming entered leak season, with large amounts of content unexpectedly released for two major upcoming titles: Grand Theft Auto VI (GTA) and Diablo IV. GTA developer Rockstar Games confirmed...

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Has Blizzard’s mobile gamble paid off?

Perry Gresham

11 Aug 2022

mobile games

diablo

microtransactions

Blizzard was once perhaps the most loved game developer – with a devoted fanbase built on the back of iconic titles like Diablo and World of Warcraft. However, over the past few years there has been...

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Xbox Cloud Gaming expansion heralds a cross-platform future

Perry Gresham

13 May 2022

xbox

cloud gaming

Fortnite

MIDiA has been writing about Xbox’s cross-platform future for years, and Microsoft is bringing this closer to reality with each step they take. Ultimately, Xbox gamers may soon not need to own consoles...

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Football looks to build digital engagement through Fortnite collaboration

Alistair Taylor

22 Jan 2021

endeavor

IMG

WME

Endeavor-owned IMG, acting as Epic Games’ licensing representative, has brokered deals with 23 football clubs to appear in the publisher’s free-to-play battle royale-style game Fortnite. Looking to...

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