in-game monetisation blog by MIDiA Research

Blog: in-game monetisation

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

In-game cosmetics remain a huge opportunity for brands across music, TV, sports, and fashion

Rhys Elliott

19 Sep 2024

Fortnite

brands

in-game monetisation

While the games market is facing growth challenges, in-game spending will remain a key pillar for revenue growth. In-game spending generated revenues of $125.7 billion in 2023. In the coming years, that...

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Music artists, TV shows, and film are best positioned brand categories for in-game item activations

Karol Severin

28 Jun 2024

in-game monetisation

cross-entertainment

Games

Accounting for 67% of global games software revenue in 2023, in-game spending plays a crucial role in monetising gamers. Over the years, cosmetic in-game spending (which does not grant advantages or progress...

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For Sony's games division, add-on content is the one to watch

Karol Severin

16 Aug 2023

Sony

in-game monetisation

Games

Sony reported its Q1 FY2023 results last week. The Gaming & Network Services (G&NS) segment was up 27.8% on last year. At the same time, however, operating income was down 6.83%. This segment had...

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Live services: Is the success of the few clouding the strategic judgement of the many?

Perry Gresham

19 May 2023

live services

microtransactions

EA are heavily committed to the live service model, with their earnings release for financial year ending March 2023 putting their share of games revenues from full game purchases at just 26%, meaning...

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Amazon bringing physical product shopping into games is a prime example of monetising fandom

Karol Severin

12 May 2023

Amazon

in-game monetisation

e-commerce

Earlier this week, Amazon announced an initiative called Amazon Anywhere . It enables mobile games to offer consumers the ability to purchase physical products (e.g., toys and merchandise) directly inside...

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Why the NFT hype will inevitably reach a (painful) normalisation point

Hanna Kahlert

17 Dec 2021

NFT

cryptocurrency

bitcoin

Few conversations are safe from the inevitable NFT mention these days, with everything from complimentary digital badges from events , to art sale authentication , to the whopping $25 million in music...

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Quick take: Overwolf hints that UGC is the future of entertainment

Hanna Kahlert

18 Nov 2021

Media and Marketing

gaming

overwolf

The gap between creation and consumption is closing. Entertainment behaviours no longer follow simple dynamics of viewing or listening. Increasingly, they comprise a variety of activities from sharing...

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