Blog: iap

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

MIDiA Chart Of The Week: Mobile App Buyers

Mark Mulligan

16 Nov 2015

app spending

app whales

apps

78% of mobile app revenue is concentrated in 26% of app buyers with the majority of that revenue driven by in-app purchases. These ‘whales’ are the beating heart of the mobile app economy but their...

min read

How Freemium Games Antagonise The Mainstream

Karol Severin

14 May 2015

freemium games

freemium vs. paid

iap

In 2014 the freemium model accounted for 98% of Google Play revenue. The success of a few hit releases brought the freemium model into mainstream. But freemium apps often heavily rely on a small amount...

min read