hype cycle blog by MIDiA Research

Blog: hype cycle

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

The new need for scarcity, and why the next big leap in entertainment has not happened yet

Hanna Kahlert

11 May 2023

AI

hype cycle

scarcity

AI has dominated discourse in the entertainment industry and beyond for most of this year. As a tool it poses opportunities for some and threats for others. As a dynamic shift it will usher in a content...

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Has the NFT and crypto hype met its match in an IRL cost-of-living crisis?

Hanna Kahlert

10 Aug 2022

crypto

etherium

NFT

Where have all the NFTs gone? Nine months ago, you could not go twenty minutes in the industry without hearing the term. The concept was intriguing, nebulous – a potential answer to the disquiet of a...

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Reflections on the music industry at NFT.NYC

Tatiana Cirisano

23 Jun 2022

cryptocurrency

NFT

record labels

At the fourth annual NFT.NYC conference in New York, the sentiment fell somewhere between faint excitement and “so this is still a thing, right?” Unlike this time last year, when the music industry...

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The impact of culture on content: Why Squid Game is a bigger hit than Bond

Hanna Kahlert

14 Oct 2021

Fandom

James Bond

Squid Game

Earlier this week MIDiA highlighted how the format of content is gradually eroding , so much so that a TV series, like Squid Game , can reach bigger audiences and generate more conversation than the decades-old...

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Will AI Replace The Artist Altogether Or Will It Serve As Another Creation Tool?

Zach Fuller

28 Feb 2018

artificial intelligence

electricity

ernst gombrich

In covering tech trends, we try to avoid chasing after the latest buzzwords at MIDiA. Artificial Intelligence certainly ticks the boxes of Gartner’s famed hype cycle model , i.e. technologies that attract...

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